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The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link h...

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.me...

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/ca...

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023...

Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-asse...

Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years...

Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a ye...

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.  The topic of the day was Data, a massive focus for all marketers and businesses. Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important  ...

Toast the Marketer last week! Big Hits Brand Spam - Brand’s posting about the queen Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/ Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446 More news re: Netflix New Ad Suppo...