关于这个播客 🔗
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
更新频率:
every 38 days
平均音频长度:
40 minutes
视频播客
英语
美国
26 集
自从 2024年5月7日
episodic
最新一集 🔗
Cross-channel storytelling can be really hard. Keeping a brand's story consistent across CTV, social, search, and owned channels, all while budgets, algorithms, and org charts pull in different directions.
This episode breaks down:
Why cross-channel storytelling is an organizational proble...
以前的节目 🔗
Brand and performance marketing have been treated like rival sports teams for decades. Different budgets. Different goals. Different incentives. But is that divide actually helping anyone, or is it costing businesses more than they realize?In this episode of The Hypothesis, our host Santana Blanc...
Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing strategy.
In this episode, we talk about:...
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.We cover:- Why points-based lead scoring is fundamentally flawed- ...
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing...
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:- Why vendors push "best practices"...
Measuring e-commerce success isn't just about ROAS.
In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require compl...
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.Key takeaways:
Why listening beats fixing in...
In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.
For show notes,...
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.
Want to learn more about growth mar...
免责声明: 本页面嵌入的播客和封面图片来自 Thrive Digital，归其所有者所有，与 Listen Notes, Inc. 无关联，也未获得 Listen Notes, Inc. 背书。
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