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Running a stone shop is HARD. I make it easier. I give resources to help you reduce frustration and increase profits in your stone shop. Visit www.AaronCrowley.com and get the first 3 chapters of my book ”Less Chaos More Cash” for free!
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Running a countertop shop is hard enough without giving someone else control over how you run it.
In this episode of The Fab Lab Podcast, Aaron breaks down five major advantages of developing a direct-sales strategy and building a sales system that reaches customers who value what you do.
Direc...
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Your customer said yes. Now you create the contract, email it over, and wait for a signature—right?
That could be a huge missed opportunity.
In this episode of The FAB LAB Podcast, Aaron explains why the contract should be presented, not just sent, and how the contract meeting can become anothe...
Following Up on Quotes: Give Them the Opportunity to Say Yes
I hated following up on quotes. It felt pushy, uncomfortable, and completely at odds with my personality—until I stopped treating follow-up as a personality trait and turned it into a system.
In this episode of The Fab Lab Podcast, we ...
The quote isn't just the price at the end of your sales process. It's part of the sales presentation.
In this episode, we cover three principles of a killer quote:
1. Understandability — Make it clear what the customer is buying, what's included, and what options they have. Remember: we speak c...
A great sales presentation shouldn’t be improvised. It should be purposeful, documented, scripted, and repeatable.
In this episode of The Fab Lab Podcast, Aaron breaks down seven steps to building a sales presentation that differentiates your company and demonstrates why you're the better choice...
Most countertop companies simply measure, quote, and hope to win the job. A killer sales presentation does much more.
In this episode, Aaron breaks down the three essentials of an effective sales presentation:
Build Trust – Create confidence and connection from the start.
Differentiate Your ...
Most countertop companies think the sales presentation is about discussing colors, measurements, and price. It's not. A great presentation is about giving customers confidence that they're making the right decision.
In this episode, we cover three essentials of every successful sales presentatio...
If you need to reach out: aaron@aaroncrowley.com
Keep Grinding,
Aaron Crowley
Most fabricators think every lead deserves a quote. I don't.
In this episode, I share why learning to say "no" to the wrong jobs can reduce stress, improve close rates, and create a healthier business.
In this episode:
The story from a Cosentino event in San Francisco that changed the way I t...
How much time is your team spending quoting jobs that were never yours to win?
In this episode, I share a story from 2011 that changed the way we approached retail sales and led to the development of a simple qualifying process that saves time, improves close rates, and helps your team focus on ...
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