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Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack.
On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.
On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.
更新频率:
every 13 days
平均音频长度:
30 minutes
英语
美国
65 集
自从 2019年8月6日
episodic
最新一集 🔗
When Suzie Welsh Devine saw women struggling to find the answers they needed at overcrowded fertility clinics, she knew there had to be a better way.
At the time, Suzie was a women's health and fertility nurse, but she came from an entrepreneurial family. Seeing a gap in the market, she combined...
以前的节目 🔗
When Stan Chia joined Vivid Seats in November 2018 as its CEO, he was excited about giving the profitable online ticket marketplace a stronger consumer-facing identity.
Stan, who previously held executive roles at Grubhub and Amazon, joined the online ticketing company at a time when the seconda...
Michael Rich has been obsessed with sneakers for almost as long as he can remember.
Michael got his start in the shoe business at age 16 when he sought out a job selling shoes at his local mall. After college, he went on to work on the manufacturing side and traveled across the world making shoe...
Known among her friends as the person to call for design tips, Ariel Kaye realized that she had an opportunity to use passion for interior design to start a home goods company.
But instead of creating just another brand that sells bed sheets, towels and other products for the home, Ariel wanted ...
Kim Malek built a successful ice cream business around one central idea: community.
As the CEO and co-founder of Salt & Straw, Kim disrupted the idea of a typical ice cream shop by building an inviting, accepting environment that showcases local artisans and unique flavors.
Kim's career sta...
When Chuck Cohn was struggling with a difficult college calculus class, he had a hard time finding the right place to access resources to help him improve.
So he decided to take matters into his own hands.
Chuck launched Nerdy, a direct-to-consumer platform connecting students and subject matte...
Burke Morley has worked in creative strategy for brands like Nike and Sonic. But as Vice President of Brand and Executive Creative Director at direct-to-consumer mattress company Purple, he’s had to create a marketing strategy to win hearts and minds for a product with a unique sales cycle.
“Peo...
Luxury beauty doesn’t have to carry a luxury price tag.
That’s the concept behind Beauty Pie, a fast-growing and industry-disrupting beauty brand. Beauty Pie positions itself as the “luxury Costco for beauty products.”
For a monthly fee starting at $10, consumers get “backstage access” to premi...
Waste management isn’t the most glamorous field. But Tom Szaky, the founder of TerraCycle, a company that works with other companies and governments to recycle what has been typically un-recyclable, saw opportunity in it.
“There's such an opportunity to innovate around the topic of waste,” Tom sa...
Stuart — or “Stu” — Landesberg grew up in New York thinking that everyone used brown, recycled paper towels and had a compost bin in their yard. Then he found out the truth, which developed the young would-be entrepreneur’s ambition for changing the world through challenging consumer habits.
“My...
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