关于这个播客 🔗
“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.
最新一集 🔗
In this episode, Gordon speaks with Davide D’Alena, Head of Marketing, Retail Sun at EssilorLuxottica, about a career driven by curiosity, creativity and the desire to build what doesn’t yet exist.
From Bain & Company and Kraft Heinz to Shopfully and EssilorLuxottica, Davide shares how each s...
以前的节目 🔗
In this episode, Gordon sits down with Iván Reyes, VP Derma Emerging Markets at Beiersdorf, to explore a career shaped by curiosity, cultural diversity and continuous learning.
From Mexico to Dubai and across Latin America, Africa, the Middle East and Asia Pacific, Ivan shares how different marke...
In a world where AI can analyze data, generate ideas, and automate decisions, what does it mean to be a truly creative marketer?
In this episode, Gordon talks to Gael de Talhouët, former VP Brand Building, Marketing, Technology, Data & AI, FMCG B2B Retail at Essity, about creativity, leadersh...
What really makes people choose one brand over another?
In this episode, Gordon sits down with Christian Bauer, Marketing Director at Subway, who shares his perspective on consumer behaviour, brand building, leadership and creative marketing.
From turning commodities into beloved brands to creat...
What happens when AI, pharma, marketing and human curiosity collide?
In this episode, Gordon sits down with Graham Addison, Senior Director, Global Launch & Marketing Excellence at AstraZeneca, for a wide-ranging conversation about AI, innovation, career pivots, leadership, and what it means ...
What does it take to succeed when the rules of the game are changing?
In this episode, Gordon hosts Colin McQuay, Senior Director and Head of Strategic Revenue Management at Nestlé, who shares his perspective on the future of work, data science, AI, leadership and the evolving CPG landscape.
Fro...
What happens when you stop following a perfectly planned career path and start saying yes to new opportunities?
In this episode, Gordon sits down with Linde Scheers, Head of Marketing & Communications at ING Germany, to talk about an unconventional career journey spanning Google, N26, eBay an...
What does it take to disrupt one of the world’s oldest industries?
In this episode, Maik Hofmann sits down with Bastian Gierull, CEO of Octopus Energy Germany, for a conversation about startups, innovation, leadership, climate change and the mindset needed to transform an entire market.
Bastian s...
What if plastic waste could become currency for clean water, education, healthcare, connectivity—and a pathway out of poverty?
In this episode, Maik Hofmann sits down with David Katz, founder of Plastic Bank, to explore a radically different approach to business, marketing and social impact. Davi...
What if AI isn’t the story but the relationship between humans and machines is?
In this unusual airport episode, Dom Heinrich joins Maik Hofmann for a fast-moving conversation about creativity, technology, design and the future of our industry. Dom brings more than 25 years of experience at the i...
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