关于这个播客 🔗
Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage.
https://www.dacgroup.com (www.dacgroup.com)
https://www.dacgroup.com (www.dacgroup.com)
更新频率:
biweekly
平均音频长度:
27 minutes
有赞助商
英语
美国
41 集
自从 2020年10月6日
episodic
最新一集 🔗
What marketing habits should be buried for good, and which ones deserve a second life?
In this Halloween episode of Shift Happens, host Nasser Sahlool is joined by Bhavin Prashad, VP of Media at DAC, to head into the marketing graveyard and revisit the campaigns, tools, and tactics marketers may...
以前的节目 🔗
What if 90% of your local search opportunity is still sitting on the table?
In this episode of Shift Happens, host Nasser Sahlool is joined by Kyle Harris, VP of Local Optimization at DAC, to unpack the “90% problem”: why multi-location brands still struggle to get the fundamentals right across ...
Santa hats in September? On Shift Happens, that can only mean one thing: the holiday season is already on the agenda. Host Nasser Sahlool and Melis Ciner, DAC’s vice president of media, talk about how marketers can make the most of the months-long shopping rush without relying on one big day or d...
Keywords had a good run. But people are searching in full sentences, AI is answering before the click, and marketers are realizing that yesterday’s playbook is running out of pages.
Search is becoming faster, more conversational, and far less predictable, and Google is building AI into eve...
What happens when the pace of change goes from fast to “that year’s worth of work just became obsolete overnight” fast?
In this episode of Shift Happens, host Nasser Sahlool is joined by Norm Hagarty, CEO and Managing Partner at DAC, to explore what decades of disruption can teach leaders about ...
If authority is no longer controlled by brands alone, how do you earn trust from both people and AI?
In this episode of Shift Happens, our host Nasser Sahlool is joined by Jenna Watson, SVP of Media at DAC, and Dan Temby, SVP of Technology & Analytics at DAC, to explore brands should approac...
The feed had a good run. But people are tired of scrolling, squinting at AI slop, and wondering whether that rhinoceros playing ping pong is real.
Digital behavior is shifting from public performance to private connection, and Snapchat has been built for that shift all along. In this episode of ...
The internet didn’t lose its human side. It just got harder to find.
As AI becomes a bigger part of how people search, discover, and make decisions, where do they turn when they want something more than a polished summary? Increasingly, they turn to Reddit: a place built on real conversations, l...
TV didn’t die. It changed the script.
How should marketers rethink TV when audiences are moving across more screens, platforms, and viewing environments than ever before?
In this episode of Shift Happens, host Nasser Sahlool is joined by Mike Fogarty, Head of Client Development, Bra...
How should marketers turn anxiety into action when change becomes the new normal?
In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined b...
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