关于这个播客 🔗
Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
- Creative performance in paid social
- Account-based marketing (ABM) and smart segmentation
- Product-led growth (PLG) and shifting from capture to creation
- AI-powered campaign workflows and marketing ops
- Attribution, measurement, and marketing diagnostics
- Sales-marketing alignment and go-to-market execution
- Tactical experiments across TikTok, YouTube, Google, and Meta
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
主持人：
更新频率:
every 11 days
平均音频长度:
42 minutes
嘉宾访谈
英语
美国
166 集
自从 2023年1月6日
episodic
最新一集 🔗
In this episode of B2B Marketing Futures, sales and marketing leaders explore what alignment looks like when AI sits in both seats, and whether AI is genuinely bringing the two functions closer together or simply helping each team automate its own silo faster.
The conversation examines the AI-dri...
以前的节目 🔗
In this episode of B2B Marketing Futures, B2B marketing leaders explore whether brand is the last true moat as AI commoditizes content, design, campaigns, and personalization. The conversation moves beyond defending brand as a vague asset and instead asks what actually makes a B2B brand distincti...
In this episode of B2B Marketing Futures, B2B marketing leaders explore how buying committees form and make decisions long before prospects identify themselves, and what marketers can do to influence buyers throughout increasingly fragmented and self-directed journeys.
The conversation examines t...
In this episode of B2B Marketing Futures, B2B marketing leaders explore how organisations can get genuine value from intent data, moving beyond vendor promises and focusing on how buying signals can actually influence pipeline and revenue.
The conversation examines what makes an intent signal gen...
In this episode of B2B Marketing Futures, marketing and revenue leaders explore how AI is changing the way organisations approach B2B go-to-market strategy, and what it takes to use AI effectively without losing strategic focus, alignment, and the human understanding that drives successful custom...
In this episode of B2B Marketing Futures, marketing leaders explore how AI is transforming modern go-to-market strategy, and what it takes for organisations to remain focused, competitive, and customer-centric as AI becomes embedded across demand generation, sales, content, personalisation, and r...
In this episode of B2B Marketing Futures, marketing leaders explore how AI is reshaping the relationship between sales and marketing, and what it takes for modern go-to-market teams to stay aligned as AI becomes embedded across demand generation, sales enablement, content creation, and customer e...
In this episode of B2B Marketing Futures, marketing leaders explore why account fit has become a stronger predictor of revenue than buyer intent alone, and how modern B2B teams can build more effective demand generation strategies by prioritising the right accounts before they show buying signals...
In this episode of B2B Marketing Futures, marketing leaders explore what marketers will still own as AI takes on a growing role in campaign execution and go-to-market activities.
The conversation examines how AI is changing the speed and scale of marketing, from content creation and campaign ana...
In this episode of B2B Marketing Futures, revenue and marketing leaders explore what happens when AI increasingly powers go-to-market execution and how organisations should decide where human expertise still creates the greatest value.
The conversation examines how AI is reshaping sales and marke...
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