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更新频率:
every 24 days
平均音频长度:
18 minutes
嘉宾访谈
有赞助商
英语
美国
128 集
自从 2021年7月16日
episodic

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In this episode, we talk about October marketing ideas for bike shops as we move from summer into fall. We focus on how stores can use the seasonal shift to promote new arrivals, support in-store sales, and keep the website aligned with what customers see in the shop.We start with fall apparel an...

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Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for you? Back to School Historically, K-12 schools start the day after Labo...
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right? “Above the fold” - what this means and why it’s importan...
In our Monthly Marketing Series, we'll be taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the game and ready to capture sales. This month, we plan for August 2026. End...
Prices for products displayed on websites are a topic we frequently discuss both internally and with Workstand website users. Rather than a deep dive into advanced troubleshooting methods, today, we will point out the main sources of the prices displayed and the easy solutions to explore. Beyond ...
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail. Most people hear or even say ‘AI’ daily - what is AI now and what is it not? LLMs defined ...
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has the tools and expertise to help every bike s...
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.Our four-person ads team, led ...
We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate growth. The first monthly session, on March 17th at 9:30am MDT, is set to focus on landing page conte...
As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.What are your potential customers searching for online? What would they buy with that new bi...
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