GIỚI THIỆU VỀ PODCAST NÀY 🔗

Tần suất cập nhật:
biweekly
Độ dài âm thanh trung bình:
38 minutes
Phỏng vấn khách mời
Tiếng Anh
Vương quốc Anh
15 tập
kể từ Ngày 29 tháng 4 năm 2026
episodic

TẬP MỚI NHẤT 🔗

Why is a fashion brand behaving like an entertainment company, a retailer making a talk show for an AI audience, and a video generator covering people in spaghetti? In this episode, the Contagious team explores why Gap is trying to become a pop-culture brand, how John Lewis is trying to make celebr…

TÌM KIẾM CÁC TẬP TRƯỚC

Tìm kiếm các tập trước của This is Contagious.

TẬP TRƯỚC

The new rules of social media marketing

Five million followers but only 500 likes? The algorithm has (again) changed the rules and brands can’t rely on fans seeing their posts. Rachel Karten, creator of the Link in Bio newsletter, joins This Is Contagious to unpack why Instagram is increasingly about the meme you send a friend in your DM…
What does it take to become a brand people actually want to spend time with? The Contagious Brands Report 2026 brings together 45 brands finding unconventional answers to some of marketing’s biggest challenges - from earning attention and building communities, to making products more desirable, emb…
Becky Owen, CMO at social agency Billion Dollar Boy, joins Contagious to challenge the received wisdom about how brands should work with creators – from the three-second rule to the idea that good content is all that matters. Drawing on new research, the latest Contagious podcast explores how brand…
Dirty mattresses. Giant hairballs. Bad Bunny. The Pope. This CFO-friendly episode explores how brands can overindex on impact by investing in creativity rather than throwing money at the problem. The Contagious team analyse some of their favourite low-budget marketing campaigns, unpacking the creat…
Mary Kish, Head of Community at Twitch, joins Contagious to break down why people are flocking to Twitch – and why brands should care.  As a streamer herself, Mary doesn’t just work at Twitch, she lives the culture. In this conversation we explore why experiencing things together matters more than…
Tracing a line from Tolkien to Mattel’s toyetics, the Contagious team explores why brands are moving beyond storytelling to create richer, more immersive worlds.  We look at the rules that make fictional worlds believable and how worldbuilding can help brands escape commoditisation, fuel always-on…
Kory Marchisotto, the president of E.l.f. Brands, joins Contagious to unpack how a scrappy startup selling premium cosmetics at affordable prices evolved into a beauty powerhouse.  This episode explores the ideology, marketing and organisational culture behind E.l.f. Beauty’s explosive growth. We …
AI companions. Lonely cities. Yakult Ladies.  In this episode, Contagious investigates the rise of loneliness and why brands as diverse as Heineken and Games Workshop are winning by becoming the new facilitators of human connection.  Along the way, we explore lonelygenic cities, discover what bra…
The Contagious team returns from Cannes Lions 2026 to deliver our sunburnt take on the awards, the talks and what it all means for the industry.  Hot from the Croisette, we find out whether How Brands Grow is a brutally boring read, why the UN needs marketers more than ever, how the industry's bes…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Contagious, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.