The Week with Roger
The Week with Roger
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This Week: Consumer Cellular's Ed Evans on Winning with the 50+ Customer

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Analysts Don Kellogg and Roger Entner are joined by Ed Evans, Chairman and CEO of Consumer Cellular, to speak about the company's unique strategy for serving seniors in wireless, its successful use of retail stores, and new and innovative product lines for this sometimes overlooked cohort.

00:00 Episode intro

00:26 Consumer Cellular's business model

04:28 Using retail stores effectively

07:07 Knowing the customer

08:24 Tailoring customer service

10:20 Building customer loyalty

10:52 Developing innovative products for seniors

14:14 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Ed Evans, Consumer Cellular, MVNO, seniors, data, customer service, NPS, retail, Target, Walmart, churn, Mint, GrandPad, retention, apps

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Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Roger Entner, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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