GIỚI THIỆU VỀ PODCAST NÀY 🔗
The Enablement Optimization Podcast is for the people doing the work. Not consultants theorizing about it. Not vendors selling into it. The practitioners, the directors building enablement functions from scratch, and the managers making programs land across thousands of sellers. Backed by the Sales Enablement Collective, a community of 18,000 enablement professionals. Hosted by Leanne Leone and Chris Walker.
Tần suất cập nhật:
every 20 days
Độ dài âm thanh trung bình:
44 minutes
Phỏng vấn khách mời
Tiếng Anh
Hoa Kỳ
10 tập
kể từ Ngày 26 tháng 3 năm 2026
episodic
TẬP MỚI NHẤT 🔗
Enablement teams have long struggled to show that training changes how deals close. Bert Vanhaecke of Lighthouse ran a year of calls, about 15,000, through AI scorecards built on defined competencies and found a 70% correlation with win rates. Molly Sestak of Showpad adds a measurement model that t…
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TẬP TRƯỚC 🔗
Sellers carry more decks, battle cards, PRFAQs, and objection-handling material than they can use, and much of it was written to project the brand. Dhvani Unadkat began in celebrity PR in India before moving into product marketing at Amazon and then PayPal.
Enablement usually sits at the edge of a revenue leader's decisions, nudging them without ever shaping the number. Russ Martin, a former CRO and SVP, admits he underused every strong enablement leader he ever worked with.
For most revenue leaders, enablement sits at the edge of the decision, something that nudges an outcome rather than drives it. Russ Martin, a former CRO and SVP of revenue, admits he ran his own teams that way for years, treating "it's going okay" as a good enough answer.
AI made it trivial for sellers to generate passable decks, and that convenience pulled go-to-market teams back into single-player work and final-final-v3 attachments.
Ulrik Bo Larsen, who built Falcon to over 400 employees before selling in 2019 and now runs Pitch, warns that the deeper cost is br…
The episode covers capacity management, team inheritance, stakeholder expectation-setting, and the question every interview process should include.
In this episode of the Enablement Optimization Podcast, Varun Desai joins Chris Walker and Leann Leone to discuss what it takes to build enablement that sellers actually trust and how to prove it is working.
Andrew Zinger has spent his career in rooms that did not want to listen and figuring out how to make them.
From running Salesforce boot camps for 200 new hires a week to building enablement functions inside some of the world's most complex sales organizations, he has developed a clear and often co…
In this episode, hosts Chris Walker and Leann Leone sit down with Greg Smith from Janek Performance Group to unpack why enablement has struggled to deliver on its own promises, what's changed, and how a convergence of AI, culture, and smarter implementation strategy is finally making real skill dev…
On this episode, hosts Chris Walker and Leanne Leone kick off the brand new Enablement Optimization Podcast to explore what sales enablement actually is, why it keeps getting mistaken for admin, and how leaders can stop being order takers.
Key talking points:
Why this podcast exists and what's cur…
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