GIỚI THIỆU VỀ PODCAST NÀY 🔗
We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.
Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.
👉 Expect real talk, fresh ideas, and zero gatekeeping.
🎧 New episodes drop every Tuesday.
✨ About Engaged Creative:
We help wedding brands grow with strategic marketing, content creation, and sales support that actually works. With years of experience in the industry, we understand the challenges vendors face and we’re here to make marketing feel easier, more effective, and aligned with your brand.
Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.
👉 Expect real talk, fresh ideas, and zero gatekeeping.
🎧 New episodes drop every Tuesday.
✨ About Engaged Creative:
We help wedding brands grow with strategic marketing, content creation, and sales support that actually works. With years of experience in the industry, we understand the challenges vendors face and we’re here to make marketing feel easier, more effective, and aligned with your brand.
Tần suất cập nhật:
every 13 days
Độ dài âm thanh trung bình:
20 minutes
Tiếng Anh
Hoa Kỳ
26 tập
kể từ Ngày 01 tháng 6 năm 2025
episodic
TẬP MỚI NHẤT 🔗
Last month Sophie and I were invited to Yangaro, a private estate in the Whitsundays that sleeps 68 guests across eight luxury villas, talking with Kristy Franks from Mills & Franks. Kristy has worked across the Sydney Opera House, Alexander McQueen events in London, and Matt Moran's full venue…
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TẬP TRƯỚC 🔗
Part two of your marketing questions answered. Sophie and Aimee work through more of the questions that keep coming up across onboarding calls, client conversations, and Instagram DMs, including how often to post, why some Reels go viral and others do not, whether wedding fairs are still worth it, …
You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response looks like, and how to build a follow-up approach that feels purposeful rather t…
Most wedding businesses don't have a marketing problem. They have a positioning problem. In this episode, Aimee and Sophie break down the difference between the two, walk through five clear signs your positioning is working against you, and explain why going broader almost never leads to more booki…
Sophie and Aimee are back with an episode full of Marketing Q&A’s, answering the questions you have sent in. TikTok vs Instagram, whether to keep marketing when you’re fully booked, Meta ads vs boosted posts, standing out in a saturated market, positioning as premium before your prices reflect …
What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find out, right in the middle of NYC Bridal Market. We get into the franchise model s…
In this episode of The Edit by Engaged Creative, we explore marketing strategies that go beyond social media and why relying on platforms like Instagram alone can limit your growth. We break down how to build a marketing ecosystem using email marketing, SEO, referrals, directories and live events t…
The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast. Sophie and Aimee break down the prevention strategies every vendor should have in place, what to do if a negative moment does hit your socia…
This week, Sophie sits down with Nadean Richards, founder of New York Bridal Market by One Fine Day, for a conversation that is equal parts industry insight and behind-the-scenes access. Approaching their 10th year anniversary, Nadean shares what makes One Fine Day so distinct, how buyer behaviour …
It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this ye…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Engaged Creative, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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‐ Albert "Llamacorn" Einstein
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