GIỚI THIỆU VỀ TẬP NÀY
In this episode, Dave Steinmeyer is joined by Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss how modern B2B marketing is evolving beyond lead volume toward measurable pipeline and revenue.
From intent data and AI to sales alignment and precision targeting, Sylvain shares practical insights on building demand generation programs that deliver real business impact.
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Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and…
In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.
The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Vereigen Media, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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