GIỚI THIỆU VỀ TẬP NÀY
In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.
Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate.
If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.
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In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM Campaigns to full account-based experiences (ABX).
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Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and…
In this episode, Dave Steinmeyer is joined by Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss how modern B2B marketing is evolving beyond lead volume toward measurable pipeline and revenue.
From intent data and AI to sales alignment and precision targeting, Sylvain shares …
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Vereigen Media, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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