GIỚI THIỆU VỀ TẬP NÀY
Hear how business leakages and failures in connecting with customers can be uncovered by embarking on customer journey work. Learn why organizations should never proxy the “voice-of-the-customer” in the journey mapping process. Listen to how research leaders can design the activation of insights to achieve the full benefits of customer journey efforts.
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BẢN CHÉP ÂM THANH 🔗
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TÌM KIẾM CÁC TẬP TRƯỚC
Tìm kiếm các tập trước của Conversations with Masters: How to Better Understand Your Customers.
CÁC TẬP KHÁC TRONG PODCAST NÀY
Hear when evaluating customer journeys, why it is critical to look at both ends of the customer spectrum, from those who bought in and those who did not. Learn how researchers and CX leaders should investigate customer journeys. Listen why expanding the scope of the audience upfront can provide mor…
Hear the 3 core elements of customer journey mapping design: clearly understanding the underlying “why” behind the project, “how” it will improve the customer’s experience, and “what” will be its financial impact on the organization. Learn why working closely with internal and external teams is cri…
Hear why it is vital to investigate what triggers the initiation of the customer journey. Learn how customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences. Listen to what behavioral techniques (like eye-tracking) can do to help you better understand your customer…
Hear what can researchers do to get a deeper level of engagement from internal stakeholders in customer journey mapping projects. Learn why the insights team must have an in-depth understanding of the organization’s mission and its core values prior to investigating the customer journey. Listen to …
Hear how customer journey mappers can guide clients on achieving the end business impact that they hope to accomplish. Learn why it is critical for senior leaders to recognize that there is no proxy for the voice-of-the-customer. Listen to what we can do to identify how customers may relate to, and…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Gold Research Inc™, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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