Hear James Melucci, Director of Shopper Insights, Beam Suntory

Hear the 3 core elements of customer journey mapping design: clearly understanding the underlying “why” behind the project, “how” it will improve the customer’s experience, and “what” will be its financial impact on the organization. Learn why working closely with internal and external teams is critical to designing journey questions that are unbiased. Listen how you can gain “first mover advantage” by transitioning a partnership from a solely financial transaction to a trusted guide approach.