GIỚI THIỆU VỀ PODCAST NÀY 🔗
Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Tần suất cập nhật:
weekly
Độ dài âm thanh trung bình:
46 minutes
Phỏng vấn khách mời
Tiếng Anh
Vương quốc Anh
258 tập
kể từ Ngày 16 tháng 10 năm 2020
episodic
TẬP MỚI NHẤT 🔗
What does it take to keep growing when the obvious growth levers stop working?In this episode, we sit down with Rob Weston, Chief Commercial and Marketing Officer at Loop EarPlugs, whose career has taken him from Unilever and McKinsey to M&S, Samsung, Beauty Pie, Asda and now Loop Earplugs.Rob …
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TẬP TRƯỚC 🔗
What if managing your energy matters more than managing your time?In this episode, we welcome back Sophie Devonshire, CEO of The Marketing Society, for a fascinating conversation about leadership, marketing, ambition, AI, career growth and what it really means to thrive at work.Sophie shares why sh…
What makes a brand so good that customers keep coming back?In this episode, we sit down with Sarah Holt, CMO of Center Parcs UK & Ireland, to unpack the thinking behind one of the UK’s most loved experience brands, her approach to marketing leadership, customer experience, commercial growth and…
What does it take to build a distinctive brand in a low-interest category like insurance? And how might AI completely change the way insurance is bought?In this episode, we sit down with Ed Birth, Head of Brand Marketing at Hiscox UK, to unpack what great brand leadership really looks like — from h…
What really makes a customer loyal? Is it points, discounts and loyalty programmes or something much deeper?In this episode, we sit down with Simon Jamieson, Managing Director of Marketing Lounge Partnership (MLP), to unpack what customer loyalty really means in a world where information, choice an…
AI is changing the way we search, shop, work and make decisions and according to Max Sinclair, we’re only at the beginning.In this episode, we sit down with Max Sinclair, Founder & CEO of Azoma, an AI search and Answer Engine Optimization (AEO) agency working with some of the world’s biggest br…
In this episode, we’re joined by Lauren Berkeymeyer, Chief Marketing Officer at u life, for a candid conversation about unconventional careers, hustling, taking risks, building from scratch and thinking beyond the traditional marketing playbook.Lauren describes herself as a “non-boxy CMO” someone w…
From teaching pottery in South India to leading Global Insights, Planning & Brand Strategy at Standard Chartered, Tim Hulbert has had one of the most unconventional careers you’ll ever hear about.In this episode, Tim shares how curiosity, saying “yes” to opportunities, and embracing uncertainty…
In this episode, we sit down with Vasileios Kourakis, Global Marketing Effectiveness Director at L’Oréal, and Camille Erard, Luxury & Beauty Partner at Ekimetrics, to unpack how one of the world’s biggest beauty companies is transforming marketing through AI, advanced measurement and data-drive…
What does it take to lead in an AI-first world?In this episode, Mike Soutar, former The Apprentice advisor, entrepreneur, and author of Next Gen CEO shares the leadership frameworks every modern leader needs.
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