GIỚI THIỆU VỀ PODCAST NÀY 🔗
What makes great B2B content actually work?
Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.
You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.
New episodes every other week.
Learn the stories behind the content that moves markets.
Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.
You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.
New episodes every other week.
Learn the stories behind the content that moves markets.
Người dẫn:
Tần suất cập nhật:
every 22 days
Độ dài âm thanh trung bình:
39 minutes
Phỏng vấn khách mời
Tiếng Anh
Hoa Kỳ
38 tập
kể từ Ngày 02 tháng 5 năm 2024
episodic
TẬP MỚI NHẤT 🔗
Jeffrey Zhao is the co-founder of Ordinal, the social publishing platform behind more than a thousand B2B companies, including the marketing teams at Clay and Zapier. It's also the platform Good Content runs on every day. Jeffrey and Ordinal have a clear point of view on where B2B marketing is head…
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Tìm kiếm các tập trước của Behind Good Content.
TẬP TRƯỚC 🔗
Anthony Pierri is the co-founder of Fletch, a positioning consultancy that has helped more than 500 B2B software companies get clearer on what they should be known for. He sees positioning less as a messaging exercise and more as a business decision, because once you choose the story you want to te…
Eleanor Warnock is the managing director at Every, a media and software company at the cutting edge of AI. Every has automated as much as it can, built agents into the way the company works, and become a real model for what an AI-native company can look like. But Eleanor’s recent piece, “Socrates a…
Stephanie Bowker is the head of marketing at Metaview, an AI hiring platform that helps recruiting teams with interview notes, sourcing, application review, and more. Last quarter, she and her team made a series of polished commercial videos about the tension between recruiters and hiring managers,…
Ara Kharazian is the lead economist at Ramp, where he uses the company’s spend data to produce original economic research. Because Ramp sees how thousands of companies are spending in real time, Ara is able to spot and explain patterns in where business is moving. He’s been especially focused on AI…
Pranav Piyush is the CEO of Paramark, a marketing measurement company helping brands cut through attribution noise and understand what is actually driving business results. Paramark works with companies on measurement fundamentals like marketing mix modeling and incrementality testing, bringing mor…
Barney O’Kelly leads product and solutions marketing at AlixPartners, a global consulting firm with thousands of employees and billions in revenue. Inside a firm like that, getting executives to show up on LinkedIn isn’t easy, but Barney has been a lone evangelist for this motion, helping hesitant …
Richard van der Blom has spent years studying LinkedIn more rigorously than almost anyone else. Every year, he and his team analyze more than 2 million LinkedIn posts and turn that data into his widely read Algorithm InSights Report. In this episode, we get into what he’s seeing on the platform rig…
Chris Eberhardt leads marketing at Clarify, a Series A CRM trying to break through in one of the most crowded software categories out there. Instead of chasing more channels and more volume, Clarify has focused on building trust around its founder, Patrick Thompson, and extending that voice beyond …
Noah Greenberg is the CEO of Stacker, a platform that helps brands turn original, editorial content into earned distribution across thousands of news outlets. He tells us all about the shift happening in B2B marketing: companies are hiring journalists and editorial leaders instead of traditional co…
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giants.
‐ Isaac "Llamacorn" Newton
TÌM KIẾM CÁC TẬP TRƯỚC
Tìm kiếm các tập trước của Behind Good Content.
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