The Relatable Everyman
Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favorit…
How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen
On this episode of the podcast, Taylor and Richard talk to Common Thread Collective COO Orchid Bertelsen about breaking through the pre-Holiday doldrums, how to build a revenue peak that works for your brand unique needs, and why even us aging millennials should be on TikTok.
Show Notes:
Wan…
The Relatable Everyman
Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favorit…
When Selling Out is Buying In
The world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global…
When Selling Out is Buying In
The world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global…
SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal
The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape.
“I Would Sugarcoat This, But You Would Eat That Too”
Key takeaw…
#68 - Orchid Bertelsen: Horses, Business, and Building an Audience
Orchid Bertelsen spent the last 20 years building a career that took her from a law firm in DC to the Gucci sales floor, through digital marketing at Nestle, and eventually into private equity, where she now helps beauty brands grow profitably.
A first-generation Taiwanese American who grew up wit…
Who Is The Adult Amateur? | Orchid Bertelsen | Ep 55
In this episode of the Equestrian Adult Amateur podcast, Kelly sits down with Orchid In this episode of the Equestrian Adult Amateur podcast, Kelly sits down with Orchid Bertelsen to talk about returning to the horse world after a 25-year break, rediscovering passion as an adult, and navigating the…
What Dover Saddlery's Closing Reveals About Equestrian Retail w/Orchid Bertelsen
If you’ve been anywhere near horse social media lately, you’ve probably seen the conversations around Dover Saddlery’s closures and liquidation sales. But what actually happened behind the scenes? And what does it reveal about the future of the equestrian industry?
In this episode, I’m joined by Or…
Orchid Bertelsen (on Dover Saddlery) by Taylor, Harris Insurance Services
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Orchid Bertelsen is one of the most distinctive and analytically sharp voices to emerge in equestrian media in this year. She built a twenty-year career at the highest levels of digital marketing and e-commerce before the horse world pulled her back in and gave her something new to…
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