ABOUT THIS PODCAST 🔗
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Update frequency:
semiweekly
Average audio length:
32 minutes
Guest interviews
Has sponsors
English
United States
469 episodes
since Feb. 25, 2020
episodic
LATEST EPISODE 🔗
Joy Sharma, who leads CTC's seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce brand a clear BFCM prep playbook before the season hits.
They walk through five areas in order from least to most impact.
Housekeeping: Make sure your ad account billing limit is …
SEARCH PAST EPISODES
Search past episodes of Ecommerce Playbook: Numbers, Struggles & Growth.
PREVIOUS EPISODES 🔗
By the time Black Friday arrives, Skullcandy wants customers ready to buy.
Evin Catlett, Skullcandy’s Global VP of Ecommerce and Growth Marketing, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain how the brand uses TikTok Shop and creator content to build demand ahead of its…
Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego to discuss Black Friday customer retention and turning holiday shoppers into customers who stay.After 12 years in pet ecommerce, the company behind iHeartDogs and The Hero Company pri…
Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.
With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product page…
Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-ever stage presentation at Commerce Roundtable to break down everything they know about building winning TikTok Shop programs.
This is the tactical breakdown behind one of the fastest-g…
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the ones that scramble.
For many ecommerce brands, 50% of annual revenue and contribution margin lands in a single 30-day window, November 13 through December 13. Most brands treat it l…
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.
Tyler…
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or more this year have a 77% chance of beating last year's BFCM — with a median result of 40% growth. The brands that hold back in September are the ones that underperform in Q4.
Topics co…
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal lines, and the most important marketing distinction almost nobody is making between influencers and …
One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subscription economics was the only path to survival. Now he is back, and the skills he forged along the…
Disclaimer: The podcast and artwork embedded on this page are from Common Thread Collective, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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Search past episodes of Ecommerce Playbook: Numbers, Struggles & Growth.
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