Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing
This is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-symptoms-youve-been-misdiagnosing/
If you have any feedback, definitely send it. You can reach us at mark…
Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo
What if your pricing has been quietly leaking margin—and you simply haven't looked closely enough to find it?
John Gilbo is Sales Director for North America, Australia, and New Zealand at QuickLizard, with pricing leadership experience at Kirkland's, Academy Sports + Outdoors, and Safeway. He has …
Buyer Insight: Product Myopia: The Antidote
This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-antidote/
If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.
Now,…
Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya
What if the biggest obstacle to pricing transformation isn't the pricing strategy itself, but getting people to change?
Anna Fastishevskaya leads commercial finance and pricing for Eaton across EMEA, bringing experience in finance, commercial strategy, profitable growth, and pricing transformation…
Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst
What happens when AI changes what software can do faster than companies can figure out how to charge for it?
Rob Litterst is co-founder of Pricing SaaS, focused on SaaS pricing and AI monetization, and a former pricing strategist at ProfitWell. His work explores how software companies price, pack…
When Free Beats Your Price, Learn From Ebay with Yvonne Pop
What happens when competitors offer for free what you charge for?
Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay rethought its marketplace pricing by looking at who receives the most value, who is most willing to pay, and what makes customers choose one pl…
Stop Selling Hours. Start Selling Value with Florence Brunet
What if your customers aren't really buying your team's time, equipment, or technical expertise? What if they're buying the problems you solve and the results you deliver?
Florence Brunet, Pricing Director and Head of Group Pricing Performance at Equans, is leading a pricing transformation to move…
Buyer Insight: Credits Are a Confession
This is an Impact Pricing Blog published on August 24, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/credits-are-a-confession/
If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.
Now, …
Why Pricing Professionals Should Stop Working Alone with Diana Coelho
Pricing is a team sport. Yet many pricing professionals still feel isolated, working through complex decisions without enough input from the people around them.
Diana Coelho, Chair of EPP, brings more than 15 years of experience in pricing, revenue management, and commercial excellence. She shares…
Buyer Insight: The FTC Wants Disclosure. Sellers Should Want It Too.
This is an Impact Pricing Blog published on August 31, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-ftc-wants-disclosure-sellers-should-want-it-too/
If you have any feedback, definitely send it. You can reach us at mar…
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