ABOUT THIS PODCAST 🔗
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Hosts:
Update frequency:
semiweekly
Average audio length:
15 minutes
Guest interviews
English
United States
845 episodes
since Jan. 13, 2019
episodic
AUDIENCE OF THIS PODCAST 🔗
~85.65% of listeners are from United States.
🇺🇸
US
85.65%
🇨🇦
CA
3.26%
🇺🇦
UA
2.17%
🇸🇬
SG
1.73%
🇵🇭
PH
1.08%
🇦🇺
AU
0.86%
🇬🇧
GB
0.86%
🇰🇿
KZ
0.86%
🇨🇴
CO
0.65%
🇮🇳
IN
0.43%
🇮🇹
IT
0.43%
🇧🇬
BG
0.43%
🇿🇦
ZA
0.43%
🇩🇪
DE
0.21%
🇧🇷
BR
0.21%
🇨🇿
CZ
0.21%
🇹🇼
TW
0.21%
🇹🇷
TR
0.21%
Others
0.11%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
This is an Impact Pricing Blog published on August 31, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-ftc-wants-disclosure-sellers-should-want-it-too/
If you have any feedback, definitely send it. You can reach us at mar…
PREVIOUS EPISODES 🔗
Pricing is a team sport. Yet many pricing professionals still feel isolated, working through complex decisions without enough input from the people around them.
Diana Coelho, Chair of EPP, brings more than 15 years of experience in pricing, revenue management, and commercial excellence. She shares…
This is an Impact Pricing Blog published on August 24, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/credits-are-a-confession/
If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.
Now, …
What if your customers aren't really buying your team's time, equipment, or technical expertise? What if they're buying the problems you solve and the results you deliver?
Florence Brunet, Pricing Director and Head of Group Pricing Performance at Equans, is leading a pricing transformation to move…
This is an Impact Pricing Blog published on August 17, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/wall-street-is-sending-software-companies-a-message-about-ai-pricing/
If you have any feedback, definitely send it. You ca…
What happens when competitors offer for free what you charge for?
Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay rethought its marketplace pricing by looking at who receives the most value, who is most willing to pay, and what makes customers choose one pl…
This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/buyer-first-the-antidote-to-product-myopia/
If you have any feedback, definitely send it. You can reach us at mark@impactp…
What happens when AI changes what software can do faster than companies can figure out how to charge for it?
Rob Litterst is co-founder of Pricing SaaS, focused on SaaS pricing and AI monetization, and a former pricing strategist at ProfitWell. His work explores how software companies price, pack…
This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/how-big-an-ai-bite-are-you-asking-buyers-to-take/
If you have any feedback, definitely send it. You can reach us at mark@im…
What if the biggest obstacle to pricing transformation isn't the pricing strategy itself, but getting people to change?
Anna Fastishevskaya leads commercial finance and pricing for Eaton across EMEA, bringing experience in finance, commercial strategy, profitable growth, and pricing transformation…
Disclaimer: The podcast and artwork embedded on this page are from Mark Stiving, Ph.D., which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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