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In this episode Cord & Einar discuss the Google September Core Update and how we can measure the effect it's had on website combined with the Helpful Content. We also talk about GSC reports and a fatal error caused by a Yoast plugin update.
Sources Cited:
- Search Engine Journal: Yoast SEO 19.7 Causes Fatal Error & Crashes Websites
- Search Engine Land: Google launches new HTTPS report in Google Search Console
- SEO Roundtable: Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?
- Ahrefs: How to Fix "Discovered - currently not indexed"
- Kevin Indig: Case Study AI content punished by the HCU update
- Search Engine Journal: Google Says AI Generated Content Is Against Guidelines
- Search Engine Journal: Google Answers If Core Update Ranking Losses Are A Soft Penalty
- Barry Adams: https://twitter.com/badams/status/1572136878740054019?s=12&t=SLaNlPLSq-JmdJdNOttFJA
- Search Engine Journal: Google: Timing Of September Core Update After HCU Not Coincidental
- Barry Adams: https://twitter.com/badams/status/1572631653557895168?s=12&t=i5qR5S75L3-c2fC0DwMbcQ
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ตอนอื่นๆ ใน PODCAST นี้
Five questions we ask each prospective client:
Why now? What's motivating you to do this now and not six months from now?
Why us? Why not someone cheaper?
Why not use something off-the-shelf?
Why not handle this in-house?
Why even bother? Wouldn’t it be cheaper to do nothing?
Where has Google's data gone? How to "align with consensus" according to the QRG. What Google says you should do with old events (probably delete them), and our thoughts about robots.txt.
Sources Cited:https://pca.st/episode/2cc8cdde-b00a-4da7-8c9f-c4b79845ede0https://searchengineland.com/google-co…
Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget.
Sources cited:
Search Engine Land: Google On Why Helpful Cont…
What makes a good homepage design?
We talk about the Nielsen/Norman Group's "4 Credibility Factors"https://www.nngroup.com/articles/trustworthy-design/
How can you incorporate these factors into your homepage?
Design quality
Upfront disclosure
Comprehensive, correct, and current content
Connection…
Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year!
We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Tallest Tree Digital LLC ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
