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The New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents. Hosted by Max Sinclair, founder of Azoma; and Jo Lambadjieva, founder of Amazing wave, our goal is to unpack how Alexa for Shopping, Amazon Rufus, Sparky, ChatGPT and Gemini decide which products to recommend, and to share playbooks on how to win in this agentic era. Expect candid and in-depth conversations with senior leaders and practitioners on the front lines of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Commerce Optimisation (ACO).
ความถี่ในการอัพเดต:
every 19 days
ความยาวเสียงโดยเฉลี่ย:
48 minutes
สัมภาษณ์แขก
มีสปอนเซอร์
ภาษาอังกฤษ
สหรัฐอเมริกา
92 ตอน
ตั้งแต่ 8 มกราคม 2024
episodic
ในพอดแคสต์นี้ 🔗
ตอนล่าสุด 🔗
What happens when AI starts deciding what goes in your shopping basket?
Azoma CEO and co-founder Max Sinclair joins us in person for episode 15 of The Agent Economy, sharing news of investment from dunnhumby ventures and what it could mean for connecting AI recommendations to real-world sales.
We e…
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ค้นหาตอนที่ผ่านมาของ The New Frontier: The Agentic Commerce Optimization Podcast
ตอนก่อนหน้านี้ 🔗
In this episode, Max is joined by Aisha Khan, Head of Dentsu Commerce for North America and the first agency partner to appear on the podcast. Aisha brings deep enterprise commerce experience from WPP, Publicis, and PMG, where she led commerce strategy and retail media for brands including Unilever…
![Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast]](https://cdn-images-3.listennotes.com/podcasts/the-new-frontier/behind-perfectteds-meteoric-V98gpe5U6ux-60L29AB-b3l.1400x1400.jpg)
Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energ…
Welcome to the first episode of Agentic Commerce Architects. Max Sinclair sits down with Emma Lifer, Marketplace SEO and Merchandising Manager at Grüns, one of the fastest growing supplement brands on Amazon, to unpack how a real practitioner is winning visibility across Alexa for Shopping, Walmart…
Agentic commerce is moving from buzzword to boardroom priority - but what should brands actually do next? In this episode of Digital Deep Dive, Aaron Conant is joined by Lauren Liv Gilbert of the Digital Shelf Institute and Max, founder and CEO of Azoma, to translate a fast-changing landscape into …
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased.
In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution an…
In this episode, Max Sinclair, founder of Azoma and ex-Amazonian, breaks down how AI shopping agents—like ChatGPT, Gemini, Amazon Rufus, and Walmart’s Sparky—are completely rewriting the rules of how consumers discover and buy products online. From monumental algorithmic shifts to the collapse of t…
In this episode of The New Frontier, Jo and Max are joined by Artiom Enkov , VP of Insights at Gener8 to unpack one of the first detailed UK and US data studies on Amazon Rufus usage. Drawing on a fully consented metered panel of more than 50,000 Android users, Generate reveals a surprising demogra…
In this episode of The New Frontier, Max sits down with Ian Simpson, SVP of Innovation at Sensor Tower, to unpack new data on how Amazon shoppers are using Rufus, Amazon’s AI shopping assistant. Based on a panel of 60,000 real U.S. shoppers tracked over 18 months, Sensor Tower found that heavy Amaz…
In this episode of The New Frontier, Max is joined by Martin Schwartzman, Partner and Global AI Lead at OC&C Strategy Consultants, to unpack how agentic AI is reshaping business models and commerce. The conversation starts with the week’s biggest news around agent commerce protocols from Google…
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ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ The New Frontier: The Agentic Commerce Optimization Podcast
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