เกี่ยวกับพอดแคสต์นี้ 🔗
Cindy Keyes and Justin Parchman have spent decades inside the aesthetic industry — building brands, leading sales teams, placing reps, and watching the trends come and go. Now they're saying the things most people only whisper at trade shows.
Each episode brings unfiltered conversations on what's actually working in aesthetics right now: AI, brand strategy, sales leadership, founder lessons, industry shifts, and the human side of building something that lasts.
Expect candid takes, real stories, and the occasional uncomfortable truth.
If you're a founder, executive, rep, or operator in the beauty and aesthetic space — pull up a chair. This is the MATRX Method.
ความถี่ในการอัพเดต:
every 9 days
ความยาวเสียงโดยเฉลี่ย:
54 minutes
สัมภาษณ์แขก
ภาษาอังกฤษ
สหรัฐอเมริกา
27 ตอน
ตั้งแต่ 3 มีนาคม 2026
episodic
ตอนล่าสุด 🔗
Hiring a sales rep won't grow your revenue on its own. In this episode of the MATRX Method podcast, we break down why so many brands struggle after hiring sales representatives, and what it takes to set reps up for success in today's market.
We cover why sales and marketing alignment is non-negotia…
ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ The MATRX Method: Off Script with Cindy and Justin
ตอนก่อนหน้านี้ 🔗
Multiple clients. Multiple income streams. Fire drills from every direction. Welcome to the gig economy, where the freedom is real and so is the chaos.
In this episode, we get honest about what it actually takes to run your own show. We dig into how to prioritize when everyone's "urgent," the minds…
Justin and Cindy dig into how 9/11 reshaped America over the past 25 years — the trauma, the unexpected wave of unity that followed, and how that shifted culture, patriotism, and the economy. They also trace how corporate culture evolved in that same window: how technology sped up the pace of busin…
This Labor Day episode traces the thread of freedom through every corner of work and life. The conversation opens with the holiday's roots in the fight for fair labor conditions, then moves into what independence really looks like in sales — the balance between autonomy and self-discipline, and how…
The conversation delves into the evolution of medical grade skincare, the impact of distribution control, the role of the European pharmacy model in the US, Dr. Obagi's protocols, marketing strategies, the impact of direct-to-consumer sales on aestheticians, the growth and channel creation of medic…
The conversation examines AI's growing impact on marketing and customer service, weighing both its opportunities and its challenges. A central theme is the enduring role of human connection — even as AI reshapes these functions, businesses must prioritize genuine customer relationships and human ex…
What does it actually take to build a career in skincare sales — and keep it thriving through industry shakeups? In this episode, we sit down with seasoned skincare sales rep Kami Roberts to unpack the real story: breaking into the industry, learning the ropes fast, and adapting as economic shifts …
This episode unpacks the forces reshaping beauty today — from bizarre fashion moments and viral trends to the deeper cultural currents driving them. We explore how social media and influencers accelerate aesthetic shifts, and what it means when beauty standards are being set by algorithm as much as…
Is your website showing up when people search with AI — or is it completely invisible?
In this episode of The MATRX Method, Cindy and Justin break down the latest AI updates reshaping how businesses get found online, and introduce a brand-new AEO (Answer Engine Optimization) audit tool — with a liv…
Be the Hunter: Independence, Opportunity, and the Aesthetic Industry Right Now
Independence Day gets celebrated with fireworks, but for anyone who's ever bet on themselves, independence isn't a holiday — it's a daily practice.
In this Independence Day episode, we unpack what independence really mea…
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‐ Isaac "Llamacorn" Newton
ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ The MATRX Method: Off Script with Cindy and Justin
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