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Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
ผู้จัด:
ความถี่ในการอัพเดต:
biweekly
ความยาวเสียงโดยเฉลี่ย:
44 minutes
ภาษาอังกฤษ
สหรัฐอเมริกา
60 ตอน
ตั้งแต่ 3 พฤษภาคม 2024
episodic
ตอนล่าสุด 🔗
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There’s no shortage of opinions about how AI is changing search. But a lot of what marketers are hearing doesn’t hold up.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Brooke Henderson of Birdeye to separate the myths from the truths of sear…
ตอนก่อนหน้านี้ 🔗
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Most vendors never find out why they lost the deal. This episode tells them.
Anne Baum and Chris Johnson sit down with Kim Boland, a multifamily marketer with more than 18 years in the industry, for a candid look at what operators wish vendors knew and what vendors rarely hear when…
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The renter journey is changing, but multifamily marketing does not need to throw everything out and start over.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Reid Wicoff, founding partner and CEO of Digible, to explore how renter behavior is…
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Streaming TV has changed significantly in the past year, and the opportunity for multifamily marketers has changed with it.
In this episode of The Apartment Department, hosts Anne Baum and Chris Johnson welcome Kristi Fickert, SVP of Growth and Marketing at Kurie, back to the podca…
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What happens when an industry becomes so focused on technology, automation and efficiency that it forgets the humans at the center of the experience?
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Toni Blake, a 42-year veteran of multifamily …
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In this episode of The Apartment Department, Lauren Turner of The Bainbridge Companies shares how brand immersion helps onsite teams understand the story behind a community and turn that knowledge into a better renter experience. The goal is to move beyond selling square footage an…
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Property management is entering a new chapter, and it will be shaped by more than technology alone.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Jacob Carter, founder of Nurture Boss and author of AI in Property Management, for a wide-rangi…
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Apartment communities have never looked more alike. Luxury finishes, similar amenities, nearly identical websites, and now AI-generated marketing are making it harder than ever to stand out.
So how do you create something renters actually remember?
In this episode of The Apartment …
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Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and Chris Johnson sit down with Mike Wolber, Chief Sales Officer at Apartment List, to explore how go-to-market thin…
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What if renters aren't choosing communities based on amenities at all?
In this episode, Lia Nichole Smith, Chief Brand Strategist at Spherexx, joins Anne Baum and Chris Johnson to explore the rise of identity economics and what it means for the future of multifamily.
Lia argue…
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