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"We need more leads." "Our marketing isn't working." "The leads are bad." "Nobody uses our CRM."
Sound familiar?
Homebuilders run into these challenges all the time, but what if the problem you're trying to solve isn't actually the problem?
In this episode of Just Make It Pretty, Sarah Haynes and Shari Morton, partners at Shared Drive, take six common challenges homebuilders face and approach each one from two completely different perspectives.
Sarah looks at problems through marketing strategy, branding, messaging, buyer psychology, and customer experience. Shari looks through the lens of CRM, online sales, data, technology, processes, and operations.
They're answering one question: Where would you look first?
Neither gets to hear the other's answer before sharing her own.
From underperforming community launches and questionable lead quality to CRM adoption and the pressure to sell more homes in 90 days, Sarah and Shari explore why the most obvious solution isn't always the right one.
And sometimes, the most valuable thing you can do is bring someone into the conversation who sees the problem completely differently.
Shari Morton | Chief Growth Officer, Shared Drive
Shared Drive: https://shareddrive.com/
