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A polished logo and brand guide may establish a company’sidentity, but they do not guarantee that people will use the brand correctly.
In this episode, Sarah sits down with Kista Cook, owner ofPerpetual Maker, to explore what happens after a designer hands a brand over to the people who must use it every day.
Kista shares what she has learned from years of watchingwell-designed brands slowly go rogue as employees grab outdated logos, improvise in Canva, order unapproved merchandise, and use AI-generated visuals under deadline pressure. Together, Sarah and Kista discuss why these mistakes happen, how brand inconsistency affects trust, and what companies can do to make staying on-brand easier than improvising.
The conversation also explores how designers can createflexible systems rather than restrictive rules, how organizations can train employees to make better visual decisions, and why consistency does not have tocome at the expense of creativity.
Guest: Kista Cook, Owner of Perpetual Maker
Links:
https://www.linkedin.com/in/kistacook/
https://www.kistacook.com/
