Inner Sircle

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Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up. In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywords in captions, bios, and especially on-screen text started playing a much bigger role in discover…

Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bigger goal, and then banking wins that are in service of that goal.

Are you wondering why your Instagram views have suddenly dropped?  Instagram recently updated how “views” are counted, and this shift is causing numbers to look lower across the board. So let’s break down what happened in a really simple way. Previously, Instagram was pretty generous with what coun…

Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.”  Everyone thinks once the gifts are opened, the big sales moment is over. But across social platforms, that week is one…

It’s been almost a year since that January TikTok ban was supposed to happen. Curious where things stand now? We’ve got you covered. Here’s the background starting in June of this year: In June, Trump once again delayed the TikTok ban deadline — giving it another 3-month extension, which meant …

On this episode, I talk about the importance of deploying a social media strategy that actually aligns with your greater business goals. Dont chase likes and viral moments. Remember what really matters, and then adjust your plan and lean into it. For CPG brands, the name of the game is retail velo…

Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments. At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy. And now, the numbers back …

Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to know Instagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the ap…

A strategic best practice that we preach here at Sircle — and one that’s often slept on — is proactive community management. Not to be confused with reactive community management (responding to comments and DMs), proactive community management is about intentionally engaging with like-minded brands…