Higher Ed Conversations

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New technology can promise greater efficiency and a better student experience, but successful implementation often depends on more than the tool itself. Mike Toguchi of Tectonic joins GradComm CEO Cheryl Broom to discuss how staffing challenges, disconnected workflows, departmental silos, and compe…

What happens when someone on campus says, “Don’t tell marketing”? Usually, there’s a bigger story behind that little act of brand rebellion. In this special Quick Take episode of Higher Ed Conversations, GradComm CEO Cheryl Broom celebrates the release of her new book, Marketing Is Mission Work: Ho…

Disney has mastered the art of creating experiences people remember. From the moment you arrive, every detail is designed with the customer in mind. So, what if colleges designed the student experience like Disney? Vance Morris spent more than a decade working at Disney before taking what he learne…

The strongest college marketing doesn’t start with a platform. It starts with understanding the people you’re trying to reach because, let’s face it, not all students scroll the same. In this Quick Take, GradComm CEO and Higher Ed Conversations host Cheryl Broom digs into data from nearly 4,000 stu…

LinkedIn has become one of the most valuable tools for professional networking and thought leadership, yet many higher education leaders are still using it like a bulletin board instead of a place to build relationships. In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom talks wi…

College marketing takes more than announcing the launch of a new program and hoping students will show up. In this Quick Take episode, GradComm CEO Cheryl Broom shares her strategic framework for developing successful college marketing campaigns: the Three T's of College Marketing. Cheryl expl…

For many students, community college isn't Plan A. In this episode of Higher Ed Conversations, host Cheryl Broom sits down with GradComm interns Mariana Rosas and Alexis Cabrera to discuss their unexpected paths to community college and how those decisions ultimately opened doors they never an…

Higher education is facing a numbers problem, but the solution isn’t just about finding more students. In this Quick Take episode, GradComm CEO Cheryl Broom explores the three major forces reshaping higher education: changing demographics, evolving student expectations, and declining public confide…

In higher education marketing, everyone says they want to stand out, until it’s time to actually look different. In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with Aaron Edgell, Chief Marketing Officer at Alliant International University for an honest conversation …