āđāļāļĩāđāļĒāļ§āļāļąāļāļāļāļāđāļāļŠāļāđāļāļĩāđ 🔗
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. ð
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! ð
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! ð
āļāļ§āļēāļĄāļāļĩāđāđāļāļāļēāļĢāļāļąāļāđāļāļ:
bimonthly
āļāļ§āļēāļĄāļĒāļēāļ§āđāļŠāļĩāļĒāļāđāļāļĒāđāļāļĨāļĩāđāļĒ:
36 minutes
āļ āļēāļĐāļēāļāļąāļāļāļĪāļĐ
āļāļĢāļ°āđāļāļĻāļāļąāļāļāļĪāļĐ
13 āļāļāļ
āļāļąāđāļāđāļāđ 4 āļĄāļīāļāļļāļāļēāļĒāļ 2020
episodic
āđāļāļāļāļāđāļāļŠāļāđāļāļĩāđ 🔗
āļāļāļāļĨāđāļēāļŠāļļāļ 🔗
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
How Belinda went on to position herself as a Marketing Translator
How transcreation or creative translation differs from regular localization services
Why should a SaaS, e-commerce orâĶ
āļāđāļāļŦāļēāļāļāļāļāļĩāđāļāđāļēāļāļĄāļē
āļāđāļāļŦāļēāļāļāļāļāļĩāđāļāđāļēāļāļĄāļēāļāļāļ Founded in Transcreation ðŦ
āļāļāļāļāđāļāļāļŦāļāđāļēāļāļĩāđ 🔗
âI receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes itâs two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plusâĶ
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localizationâCreative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase usâĶ
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:
ðĄ How she chose her areas of specialization as a freelance translator
ðĄ What it's like for her to consistently create content on LinkedIn
ðĄ Video-based content creation tips you can borrâĶ
âIf youâre not making a change, you are not doing marketing. Youâre just wasting time and money.â âĒ âMarketing is something we do FOR people. The purpose of marketing isnât to sell your stuff. Itâs to help your people get where they want to go.â One of Seth Godin's major works, This Is Marketing isâĶ
ðĨ This episode includes a surprise giveaway, DON'T miss it!ð
Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategyð
On EPISODE 1 of SEASON 2, you'll discoverð
â
What is marketing and how itâĶ
ON EPISODE 5 of Founded in Transcreation, you'll learnð
ðĩThe story behind my song translationâor, rather, song transcreationâhobby.
ðĩHow, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'
ðĩIdeas on how your hobby may turn into your next project, opportunity or niche âĶ
ðWelcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATIONðŦ, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certaiâĶ
ðĄIn this episode of FOUNDED IN TRANSCREATIONðŦ, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why.
ðĄNatali clearly defines transcreation, copywriting and content writing as three diâĶ
ðĄâWhen I started working with translators, I couldnât help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. Iâd worried over the same things when I wrote the book in the first plâĶ
āļāđāļāļŠāļāļ§āļāļŠāļīāļāļāļīāđ: āļāļāļāđāļāļŠāļāđāđāļĨāļ°āļāļēāļĢāđāļāđāļ§āļīāļĢāđāļāļāļĩāđāļāļąāļāļāļĒāļđāđāđāļāļŦāļāđāļēāļāļĩāđāļĄāļēāļāļēāļ Delfina Morganti HernÃĄndez āļāļķāđāļāđāļāđāļāļāļĢāļąāļāļĒāđāļŠāļīāļāļāļāļāđāļāđāļēāļāļāļāđāļĨāļ°āđāļĄāđāļĄāļĩāļŠāđāļ§āļāđāļāļĩāđāļĒāļ§āļāđāļāļāļŦāļĢāļ·āļāļĢāļąāļāļĢāļāļāđāļāļĒ Listen Notes, Inc.
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āļāļļāļāļŠāļēāļĄāļēāļĢāļāđāļāđāđāļ§āđāļāđāļāļāđāļāļāļāđāļĢāļēāđāļāļ·āđāļāļāđāļāļŦāļēāļāļāļāđāļāļŠāļāđāļāļāļ3,821,950āđāļĨāļ°āļāļāļāļāļāļ195,433,754āļāļēāļĄāļāļļāļāļāļĨ āļŠāļāļēāļāļāļĩāđ āļŦāļĢāļ·āļāļŦāļąāļ§āļāđāļ
āļāļēāļĢāļĨāļāļāļļāļāđāļāļāļ§āļēāļĄāļĢāļđāđāđāļŦāđāļāļĨāļāļāļāđāļāļāļāļĩāļāļĩāđāļŠāļļāļ āļāļąāļāļāļķāļāļāļąāļāļāļāļāđāļāļŠāļāđ
‐ Benjamin "Llamacorn" Franklin
āļāđāļāļŦāļēāļāļāļāļāļĩāđāļāđāļēāļāļĄāļē
āļāđāļāļŦāļēāļāļāļāļāļĩāđāļāđāļēāļāļĄāļēāļāļāļ Founded in Transcreation ðŦ
āļāđāļēāļāļŠāļīāļāļāļīāđāđāļāļāļāļāđāļāļŠāļāđāļāļĩāđ
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