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One of the most important business metrics to keep an eye on is the speed at which your products are getting out and being bought by customers. Jason Sherman of Top Shelf Ventures shares how they guide early-stage alcohol and vice brands to success by monitoring their velocity or rate of sale. Joining Scott Kelly, he breaks down how to achieve significant growth in one of the toughest and most competitive industries right now and explores the true impact of getting celebrities as product endorsers. Jason also talks about the rise of THC beverages and why it could become the fourth pillar of the alcohol industry alongside wine, spirits, and beer.
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