เกี่ยวกับพอดแคสต์นี้ 🔗
We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.
So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each interviewee has a track record in optimizing customer experiences, building loyalty, enhancing innovation, and growing sales exponentially.
By learning from these Masters, you will gain insights and develop strategies on how to better understand your customers and take their experiences to the next level.
ความยาวเสียงโดยเฉลี่ย:
35 minutes
ภาษาอังกฤษ
สหรัฐอเมริกา
33 ตอน
ตั้งแต่ 6 กรกฎาคม 2023
episodic
ตอนล่าสุด 🔗
Hear why benchmarking is indispensable in understanding your customer’s journey in relation to competitors, and discerning the experiences that influence their preferences for one company over another. Listen how decision-makers’ preferences for qualitative or quantitative data can be harmonized: r…
ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ Conversations with Masters: How to Better Understand Your Customers
ตอนก่อนหน้านี้ 🔗
Hear what sets customers apart on their buying journeys. Listen how you can better understand your more “silent” customers. Learn where tailored communication can stand out in crafting customer experiences for distinct audiences, sending relevant messages, and adapting to diverse content consumptio…
Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journey mapping and research can transform business in…
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for bakin…
Hear what it means to ground the customer experience: a unified framework that fosters the right mechanisms for an effective customer journey. Listen to why it’s important for internal stakeholders to grasp the nuances of “customer experience” and its varied interpretations across different busines…
Hear how marketers can initiate positive action in a customer journey project by utilizing AI data to transform “insights” into “foresight.” Learn why managing internal expectations and over-communicating are the pillars of executing a customer journey project successfully. Listen why it is vital f…
Hear why it’s crucial to align with the business’s objectives before initiating a project to prevent “research silos.” Learn how the customer journey map is an intertwined ecosystem of information rather than a linear thought concept. Listen how journey mapping (when done right) can showcase the co…
Hear why it is impossible to have customer-centricity if teams and stakeholders don’t share a unified perspective. Learn how there is no proxy for the customer’s voice; and why it is so crucial to speak with real customers (and prospective customers) when evaluating their journeys with your busines…
Hear the 3 core elements of customer journey mapping design: clearly understanding the underlying “why” behind the project, “how” it will improve the customer’s experience, and “what” will be its financial impact on the organization. Learn why working closely with internal and external teams is cri…
Hear why it is vital to investigate what triggers the initiation of the customer journey. Learn how customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences. Listen to what behavioral techniques (like eye-tracking) can do to help you better understand your customer…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Gold Research Inc™ ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
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ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ Conversations with Masters: How to Better Understand Your Customers
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