เกี่ยวกับพอดแคสต์นี้ 🔗
CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.
ผู้จัด:
ความถี่ในการอัพเดต:
every 21 days
ความยาวเสียงโดยเฉลี่ย:
29 minutes
สัมภาษณ์แขก
พอดแคสต์วิดีโอ
ภาษาอังกฤษ
สหรัฐอเมริกา
22 ตอน
ตั้งแต่ 30 พฤษภาคม 2025
episodic
ตอนล่าสุด 🔗
What happens when a widely recognized B2B technology company realizes its name no longer represents its future?
In this episode of CMOs Unscripted, Lisa Martin speaks with Lynn Lucas, CMO of Everpure, formerly Pure Storage, about what it took to rename and reposition a billion-dollar public company…
ตอนก่อนหน้านี้ 🔗
AI is transforming how marketing operates, but not in the way most people think.
In this episode of CMOs Unscripted, Lisa Martin talks with Palo Alto Networks CMO Kelly Waldher to break down how AI is transforming marketing execution, storytelling, and strategy—especially in one of the fastest-movi…
What if your biggest brand breakthrough didn’t start with marketing…but with a customer?
In this episode of CMOs Unscripted, Lisa Martin talks with NetApp CMO Gabie Boko as she breaks down how a long-time customer relationship with the NFL turned into one of the most powerful B2B brand moments in r…
What does it take to join a company and find out you have 28 days to prepare for an IPO?
In this episode of CMOs Unscripted, Lisa Martin sits down with Jean English, CoreWeave’s first CMO, to unpack what it really takes to build a brand, lead through hypergrowth, and tie marketing directly to measu…
In this episode of CMOs Unscripted, host Lisa Martin talks with Brenda Bown, CMO of SAP Business AI, to explore one of the biggest challenges facing enterprise leaders today: turning AI experimentation into measurable business value.
Brenda shares a grounded, customer-first perspective on why so ma…
In this episode of CMOs Unscripted, host Lisa Martin sits down with Kipp Bodnar, Chief Marketing Officer of HubSpot, to unpack how AI is fundamentally reshaping modern marketing.
Kipp has helped build the modern marketing playbook—from the rise of inbound marketing to the MarTech explosion, to the …
What does it really take to create and own a category—especially when you’re competing against tech giants with 1,000x your resources?
In this episode of CMOs Unscripted, host Lisa Martin talks with five-time CMO Jason McClelland to unpack the art and science of category creation, modern reposition…
What does it really take to build a resilient brand when change is constant, AI is accelerating everything, and customer trust is the ultimate currency?
In the season two premiere of CMOs Unscripted, host Lisa Martin sits down with NetApp CMO Gabie Boko for a candid, unscripted conversation about w…
In this powerhouse episode of CMOs Unscripted, host Lisa Martin sits down with Chandar Pattabhiram, one of LinkedIn’s Top 5 CMOs to Follow and now Chief Go-to-Market Officer (GTM Officer) at Workato. Together, they unpack the evolution of modern marketing leadership — from mastering the fundamental…
In this episode of CMOs Unscripted, host Lisa Martin sits down with Rena Fallstrom, Head of Communications at Glean and member of the Forbes Communications Council, for a masterclass on the evolving art and science of global communications. With over 25 years in tech—from deep storage to AI—Rena sh…
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