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A delegation of curious aliens has arrived on Earth with an ambitious goal: launching the galaxy’s first interstellar hotel brand. There is one problem. They have no idea how human hospitality works, starting with hospitality itself and ending with the baffling language of hospitality technology: MCP, RAG, GEO, agentic AI, attribute-based selling, and the rest of the buzzwords everyone nods along to without quite explaining.
To solve that problem, they abducted Simone Puorto. His release depends on one condition: he must teach them everything there is to know about the industry. Since no one can explain it all alone, each episode Simone calls on the people who actually build and run this business to explain a single concept, in language that an alien, or anyone encountering it for the first time, could follow. There is one rule: if the aliens do not understand it, the explanation is not good enough, and Simone stays where he is.
The result is a conversation built for hoteliers, revenue managers, marketers, and operations teams who are tired of hearing the latest buzzword without ever getting a straight answer on what it actually means.
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