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Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. đ
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! đ
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! đ
Uppdateringsfrekvens:
bimonthly
Genomsnittlig ljudlÀngd:
36 minutes
Engelsk
Storbritannien
13 avsnitt
sedan 4 juni 2020
episodic
I DENNA PODDSĂNDNING 🔗
SENASTE AVSNITTET 🔗
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
How Belinda went on to position herself as a Marketing Translator
How transcreation or creative translation differs from regular localization services
Why should a SaaS, e-commerce orâŠ
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âI receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes itâs two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plusâŠ
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localizationâCreative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase usâŠ
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:
đĄ How she chose her areas of specialization as a freelance translator
đĄ What it's like for her to consistently create content on LinkedIn
đĄ Video-based content creation tips you can borrâŠ
âIf youâre not making a change, you are not doing marketing. Youâre just wasting time and money.â âą âMarketing is something we do FOR people. The purpose of marketing isnât to sell your stuff. Itâs to help your people get where they want to go.â One of Seth Godin's major works, This Is Marketing isâŠ
đ„ This episode includes a surprise giveaway, DON'T miss it!đ
Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategyđ
On EPISODE 1 of SEASON 2, you'll discoverđ
â
What is marketing and how itâŠ
ON EPISODE 5 of Founded in Transcreation, you'll learnđ
đ”The story behind my song translationâor, rather, song transcreationâhobby.
đ”How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'
đ”Ideas on how your hobby may turn into your next project, opportunity or niche âŠ
đWelcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATIONđ«, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certaiâŠ
đĄIn this episode of FOUNDED IN TRANSCREATIONđ«, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why.
đĄNatali clearly defines transcreation, copywriting and content writing as three diâŠ
đĄâWhen I started working with translators, I couldnât help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. Iâd worried over the same things when I wrote the book in the first plâŠ
Ansvarsfriskrivning: Podcasten och konstverket som Àr inbÀddat pÄ den hÀr sidan Àr frÄn Delfina Morganti Hernåndez, som Àr dess Àgares egendom och inte anslutet till eller godkÀnt av Listen Notes, Inc.
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