ОБ ЭТОМ ПОДКАСТЕ 🔗
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.
Ведущие:
Частота обновления:
every 21 days
Средняя продолжительность аудио:
33 minutes
Гостевые интервью
английский
США
126 серий
с 23 августа 2019 г.
episodic
ПОСЛЕДНИЙ ЭПИЗОД 🔗
Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use.
Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loyalty research across Europe and Australia.
They …
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ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui Nortje, Caroline Papadatos and Dom Winchester.
AI is changing loyalty — but the real opportunity isn't automation. It's transformation.
In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to cr…
Who owns the value created by loyalty? In Newscast 29, Gary Leff unpacks Marriott Bonvoy’s tensions with hotel owners, Rob Burgess assesses TUI’s first loyalty programme, and Roger Williams explains the wave of loyalty-tech deals. Plus, the latest headlines and data shaping the industry.
Everyone talks about personalisation, but very few brands get it right. In this episode, experts from Vinted, Elkjøp and R-Cubed explore how to create more relevant customer experiences through better data, smarter testing and a relentless focus on solving customer problems.
Partnerships have always been at the heart of loyalty programmes. But the way they work is changing.
In this episode of The Loyalty Podcast, Iain Pringle is joined by Dom Winchester (Nectar360), Madeleine Svantesson (SAS EuroBonus) and Vilde Bergan (Spenn) to explore how partnership models are evo…
Loyalty programmes are under pressure to change.
In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.
Most loyalty programmes are built on rational exchanges: points, rewards and incentives. But that is only part of the story.
In this episode Iain Pringle is joined by Max Kenkel, Vicky Elliot and Adam Posner to explore emotional loyalty — the moments of recognition, surprise, service and human con…
Loyalty is shifting… but not in just one place.
In this episode, Rob Burgess (Head for Points), Ben Lipsey (Air France-KLM) and Phil Gunter (Loyalty Status Co) explore what British Airways’ move to spend-based status means — and why competitors are already moving to take advantage.
At the same ti…
Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business?
In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why …
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