ОБ ЭТОМ ПОДКАСТЕ 🔗
Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from owners and executive management through managers & directors to individual contributors - all in an enjoyable and energetic conversation format.
Ведущие:
Частота обновления:
every 17 days
Средняя продолжительность аудио:
73 minutes
Гостевые интервью
английский
США
82 серий
с 8 марта 2024 г.
episodic
В ЭТОМ ПОДКАСТЕ 🔗
ПОСЛЕДНИЙ ЭПИЗОД 🔗
Is email prospecting real, or just a comfortable fantasy? In this sales topics conversation, Ed Marsh and Derek Baer of Kurlan & Associates argue that the phone is still the most reliable way to start a B2B sales conversation. They also cover five topics every sales leader should be thinking ab…
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ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
Why do so many industrial companies still sell like it's 2005, while B2B software has built a whole cookbook of go-to-market recipes? Ed Marsh sits down with Brian C. Reed, Chief Market Officer at Corsha, to explore where tech marketing and sales meet traditional industrials. Brian has spent decade…
Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI.
Ed and Joe …
Derek Baer returns to the Industrial Growth Institute podcast for a candid, unscripted conversation about the sales accountability issues most companies avoid talking about.
Ed and Derek dig into four core topics with plenty of detours, war stories, and a little friendly disagreement along the way:…
Peter Caputa (CEO of Databox, former 15th employee at HubSpot) returns to the Industrial Growth Institute podcast to unpack how business intelligence and AI-driven performance management can transform the way private equity firms oversee their portfolio companies.
Ed and Peter dig into Databox's ev…
Why can't successful industrial leaders change — even when they know they should? It's not stubbornness. It's not bias. It's something deeper: their beliefs aren't opinions — they're truths. And you can't argue with truth.
How often is that dissonance the real source of buyer objections?
Unders…
B2B sales in 2025 is confusing.
On the one hand, it's just the same as it's been for years. We need to connect with buyers, build trust, and guide them through decisions.
On the other hand, it's a completely different beast.
That's why Derek Baer is in the studio this week, for a free-wheeling, …
If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.
Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importantly, the goal of your site has changed as buyer …
If you're a machinery OEM you probably would like to ignore used machines. They're a hassle. For customers who own them, you have to provide support as components become obsolete and tribal knowledge dwindles.
When you compete against yourself, that's particularly frustrating, especially when it s…
If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing!
AI is disrupting everything about how buyers think, research, learn, evaluate and buy. It's overwhelming and we can only …
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