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every 17 days
Средняя продолжительность аудио:
38 minutes
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Имеет спонсоров
английский
США
31 серий
с 17 сентября 2025 г.
episodic

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Brands say they're disappearing from search. They prompt ChatGPT, expect to show up, and don't. The instinct is to tweak content, but none of that matters if the machine can't get through the front door. In this episode of Get Discovered, we sit down with Venessa Chege, Senior Product Manager at Pr…

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ПРЕДЫДУЩИЕ ЭПИЗОДЫ

Rankings and impressions used to be the whole story. Now AI overviews answer the question before anyone clicks, and the dashboards that marketing teams have reported on for a decade are flashing red, even when the work hasn't gotten worse. In this episode of Get Discovered, host Joe Walsh sits down…
In Season 2, we proved something's broken: AI is rewriting how people find businesses online, and most marketing teams don't even know it's happening. Season 3 goes under the hood — what's actually causing it, the infrastructure behind it, and what you can do about it. In this short preview, host…
After a short hiatus, we're back to close out season two of the Get Discovered podcast. But this episode is a little different. Instead of an external guest, host Joe Walsh sits down with producer Carli Van Stolk, who's sat in on every conversation this season but hasn't been on mic herself until n…
HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search. Today's guest is Sylvain Charbit, Lead AI Search Technical Strategist at HubSpot. In his day-to-day, he runs expe…
In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world. Together, the two talk about what the brand's move from on-running.com to on.com revealed about AI training data, entity confusion, and why t…
Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs. In this episode, he shares what the data actually shows ab…
Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise. In this episode of the Get Discovered podcast, he j…
In this episode, we sit down with Tobias Schlottke, Cofounder, Partner, and CTO of saas.group, one of Europe's leading software portfolio companies with 25+ brands and $100M+ ARR. Tobias, or Tobi, makes some stark comments this episode. His main take: being discoverable by AI isn't enough. Business…
Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore. In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientis…
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