ОБ ЭТОМ ПОДКАСТЕ 🔗
Messaging shouldn't feel this hard.
If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.
On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.
If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.
On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.
Ведущие:
Частота обновления:
biweekly
Средняя продолжительность аудио:
23 minutes
Имеет спонсоров
английский
США
10 серий
с 29 мая 2026 г.
episodic
ПОСЛЕДНИЙ ЭПИЗОД 🔗
Storytelling has become increasingly important in B2B marketing, but many companies still struggle to define their narrative, communicate their value, and stay aligned across teams. When product, marketing, sales, and leadership each tell a different version of the company story, even strong messag…
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Искать прошлые эпизоды Better Messaging.
ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
B2B tech marketers face an overwhelming number of voices when trying to write messaging. From multi-stakeholder buying groups to competing priorities between enterprise and SMB targets, the pressure to appease everyone usually results in beige, generic messaging that appeals to no one.
In this epis…
Marketers are smart, creative people, but when deadlines loom and content demands stack up, it is easy to fall into a writing rut. All too often, we slip into a reflex of typing out stiff, jargony, corporate-y language that we would never actually say out loud in real life.
In this episode, Emma St…
Marketers everywhere are totally on board with clear, simple, human messaging, until they try to pitch it to their leadership team. All too often, stakeholders fall back on comfortable corporate buzzwords and over-the-top technical fluff, leaving individual marketers swimming upstream against a wav…
In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why descriptive names usually make a product portfol…
Messaging can miss when it’s too technical, too vague, or sitting at the wrong level for your audience.
In this episode, Emma Stratton shows how to put messaging altitude into practice. Building on the previous episode, she introduces two simple prompts, “So what?” and “But how?”, that help you adj…
Ever written messaging that looked good on the page but still didn’t land? The problem might be altitude.
In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why message…
Getting internal buy-in on messaging can be one of the hardest parts of the work.
Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people …
Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.
In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind…
Messaging shouldn't feel this hard.
If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" …
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