ОБ ЭТОМ ПОДКАСТЕ 🔗
A podcast released on a regular basis, featuring BD and marketing leaders talking candidly about their actions, responses, and plans within their industries.
The speakers are from national and global professional services firms, from law and accounting to renewable energy and management consulting. Most are UK-based, although we also hear how our peers further afield (e.g., in the US and Asia) are navigating BD and marketing.
The speakers are from national and global professional services firms, from law and accounting to renewable energy and management consulting. Most are UK-based, although we also hear how our peers further afield (e.g., in the US and Asia) are navigating BD and marketing.
Ведущие:
Частота обновления:
every 52 days
Средняя продолжительность аудио:
22 minutes
Гостевые интервью
английский
объединенное Королевство
58 серий
с 7 мая 2020 г.
episodic
ПОСЛЕДНИЙ ЭПИЗОД 🔗
In this month’s episode of BD Talks, Caitlin Roxburgh sits down with Eleanor Windsor, Director of Knowledge Management at Irwin Mitchell, to explore how a well-implemented knowledge management strategy can directly support and strengthen business development.
Eleanor navigates how to measure and …
ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
In this episode of BD Talks, Chris Pullen, Head of Business Development at Kennedys, joins our host, Caitlin Roxburgh, to discuss the role of Key Account Management (KAM) and its growing importance as a business development tool for professional firms.
From exploring the role of personal and profe…
Our latest episode of BD Talks sees Caitlin Roxburgh joined by both Rose Hall, Client Director, Strategic Projects in AI and Integration at HSF Kramer and Phil Tyler, Head of Digital Marketing at Lewis Silkin, discussing one of the most important topics for the industry: AI.
With insight on the v…
In this episode of BD Talks, Caitlin Roxburgh is joined by Charlotte Evans, a freelance Business Development & Marketing Consultant, with over 25 years of experience in the professional services sector.
As those in professional services know, navigating bids and proposals is not a one-size-fit…
In this episode of BD Talks, Henry Maples, Partner at Murrells, joins Caitlin Roxburgh on BD Talks to explore what effective business development looks like for a specialist law firm.
From building meaningful client relationships to concrete thought leadership, Henry offers a real-world perspectiv…
In this episode of BD Talks, Caitlin Roxburgh is joined by Deborah Farone, CEO of Farone Advisors LLC and former CMO at elite US law firms including Cravath, Swaine & Moore and Debevoise & Plimpton.
Deborah explores the vital role BD skills play for ambitious lawyers, and how to develop th…
It’s our last BD Talks episode of 2025, so it’s great to have such an accomplished guest with us this month - Burges Salmon’s Chief Markets Officer, Amelia Stirling.
Amelia has worked at some of the biggest firms across the professional services sector, as a consultant and head of department, to h…
In this month’s episode of BD Talks, we spoke to the many-hatted Rachael Wheatley, a marketing and BD expert and Co-Director of Bluegreen Learning Ltd.
During the conversation, Caitlin and Rachael discussed what valuable marketing is and how to measure marketing’s efficacy in an environment awash w…
In this episode of BD Talks, Caitlin Roxburgh speaks with renewable energy solicitor and community energy advocate Sonya Bedford MBE about balancing credibility with personality, why lawyers shouldn't underutilise marketing, and how storytelling can help professional services cut through short atte…
In this month’s episode of BD Talks, Nicholas Barrows, Director of Marketing at Trowers & Hamlins, shares how deep sector expertise and a values-led approach are reshaping marketing and business development in professional services.
Nicholas explores the shift towards client-centric strategies…
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