ОБ ЭТОМ ЭПИЗОДЕ
In Episode 1 of the Decoding Membership series, we take on the question every association faces: who really owns the challenge of membership retention?
Our panel explores how fragmented teams, confirmation bias, and surface-level engagement metrics often hide the real signals behind why members renew or leave. We break down how organizations can unify retention strategy across membership, marketing, IT, and leadership, using data, behavioral science, and predictive modeling to build stronger renewal pathways.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Generative AI is moving fast, but are associations thinking beyond personal use? In this episode, ASAE Tech Council members Carlos Cardenas and Adam Ayotte-Savino are joined by legal expert Dorothy Deng, Partner at Whiteford, Taylor & Preston LLP, to explore the legal, copyright, contract, and …
Membership is more than a transaction. It’s an experience shaped by what happens after a member joins and before they decide to stay.
In this episode, host Rhoni Rakos, ASAE Tech Council member and digital strategy consultant, leads a cross-functional conversation with association experts who are r…
In this episode of Decoding Membership, host Michael Skiados, MBA, CAE, CEO of the National Association of Professional Insurance Agents, leads a conversation on what really drives membership retention after renewal. Alongside expert panelists Nathan Chamberlain, CAE, Heather Harris, Ph.D., and Bri…
This episode explores video content strategies for associations, including best practices for creating engaging and accessible videos, tools and platforms to simplify production, and how to decide between outsourcing and building an in-house team.
Hosted by Jenny Daigle, MS, Director of Communicat…
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