ОБ ЭТОМ ПОДКАСТЕ 🔗
A weekly podcast about AI and marketing, hosted by Lexie Meskouris with Will Nash and Harjot Singh, who build AI for a living. Each week they go through the latest developments and what they mean for marketing teams. They often disagree. About twenty minutes, every Tuesday.
Частота обновления:
weekly
Средняя продолжительность аудио:
24 minutes
Гостевые интервью
Имеет спонсоров
английский
США
15 серий
с 9 июня 2026 г.
episodic
ПОСЛЕДНИЙ ЭПИЗОД 🔗
AI shopping picks a different seller. Agents make free returns expensive.
In the fifteenth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what happens when an AI shopping shelf quietly picks a different seller for a product you make.
Productrise ran th…
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ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers.
In the fourteenth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether anybody outside OpenAI can ever check the promise that ads do not influence the answ…
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it.
In the thirteenth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what a retailer can do when the shopper arrives holding their own AI, and whether either of the two ob…
In the twelfth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what a company can measure and own, and whether either one tells you what it can actually do.
OpenAI published two sets of numbers this month showing its heaviest enterprise users pulling a…
Google Ads forces AI Max in September. Verification becomes the agency pitch.
In the eleventh episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what happens to a marketing budget when the platform spending it stops showing you what you bought.
From 1 Sept…
In the tenth episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI discovery is worth real money yet, and whether you can buy your way into the evidence an AI reads.
Shopify reported that AI-driven traffic and orders to its merchants both tripled…
AI creative settles into a house style. Brand advertising pays for it first.
In the ninth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about why AI-generated creative is starting to look the same everywhere, and whether getting out of it is a quick fix or …
In the eighth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what happens when the AI answer becomes both an advertising surface and a measured one.
The episode opens on ads moving inside AI answers, now alongside roughly a quarter of Google's AI Overv…
In the seventh episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about the widening gap between where a page ranks on Google and whether an AI actually cites it.
The starting point is an Ahrefs study finding that only 37.9% of the pages an AI Overview cites s…
In the sixth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether putting a label on the AI in an advertisement actually protects anyone.
New York's law is now in force, and any advertiser reaching its consumers must disclose an AI-generated performe…
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