SOBRE ESTE PODCAST 🔗
I've never had a marketing leader I truly looked up to.
Let that sink in.
I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following.
So I went looking for answers.
The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader?
Not the skills. Not the tech stack. The values.
This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations with CMOs, VPs, and senior marketers across the globe, I uncovered four values that matter most: Integrity. Impact. Originality. Empowerment. Together, they form the IIOE framework. A values-driven approach to marketing leadership built from real stories, real struggles, and real breakthroughs.
Each episode, I pull back the curtain on the pivotal moments that shaped how today's best marketing leaders think, decide, and lead. The career-defining failures. The quiet choices that built trust, or broke it. The beliefs they hold when nobody's watching.
I've already spoken to 40+ senior marketing professionals. And I'm just getting started. Every new conversation adds to the research and keeps this framework alive.
If you're tired of leadership advice that sounds good but means nothing, join me.
Subscribe. Reflect. Lead differently.
Let that sink in.
I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following.
So I went looking for answers.
The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader?
Not the skills. Not the tech stack. The values.
This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations with CMOs, VPs, and senior marketers across the globe, I uncovered four values that matter most: Integrity. Impact. Originality. Empowerment. Together, they form the IIOE framework. A values-driven approach to marketing leadership built from real stories, real struggles, and real breakthroughs.
Each episode, I pull back the curtain on the pivotal moments that shaped how today's best marketing leaders think, decide, and lead. The career-defining failures. The quiet choices that built trust, or broke it. The beliefs they hold when nobody's watching.
I've already spoken to 40+ senior marketing professionals. And I'm just getting started. Every new conversation adds to the research and keeps this framework alive.
If you're tired of leadership advice that sounds good but means nothing, join me.
Subscribe. Reflect. Lead differently.
Apresentadores:
Frequência de atualização:
every 71 days
Duração média do áudio:
24 minutes
Entrevistas com convidados
Inglês
Estados Unidos da América
3 episódios
desde 21 de Janeiro de 2026
episodic
NESTE PODCAST 🔗
ÚLTIMO EPISÓDIO 🔗
It's been a while but as life gets busy with work and family, the Values of a Marketing Leader podcast took a back seat. To remind you I'm still here and alive, here's a different type of episode to get listening to.
This one's different in another way too. For once, I'm not the one asking the ques…
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EPISÓDIOS ANTERIORES 🔗
No guest this week. Just me and a coffee.
I've been waiting to tell this story properly. Not the polished version, not the abstract. The actual one. Where the imposter syndrome hit hard. Where CrossFit kept teaching me more about leadership than any marketing job I'd ever had. Where I nearly didn't…
Look, I get it. There are thousands of marketing podcasts out there. The last thing the world needs is another one telling you which tactics to use or what the algorithm wants this week.
This isn't that.
I've never had a marketing leader I truly looked up to. Thirteen years in marketing, and not on…
Já viu todos os episódios deste podcast
Aviso: O podcast e a arte incorporada nesta página são de Eddie Guevarra, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
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