SOBRE ESTE EPISÓDIO
What does it really take to build a successful business? And why is the thinking behind success just as important as the strategies that get you there?
Welcome to The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Cleancorp, an eight-figure Australian commercial cleaning company, entrepreneur and business coach.
In this special introductory episode, we're turning the tables as Lani sits down with Lisa to discover the story behind the podcast, what drives her curiosity about successful people and why she's passionate about sharing the lessons she's learned along the way.
Having helped grow Cleancorp from a family business generating approximately $700,000 annually into an eight-figure company, Lisa knows that building a successful business takes more than just having the right strategies.
It's about the decisions you make, the challenges you overcome, the opportunities you recognise and, most importantly, the way you think.
In this short but insightful conversation, you'll discover:
- Why Lisa decided to launch The Thinking Behind It podcast.
- The experiences that have shaped her approach to business and success.
- Why mindset matters just as much as marketing, sales and strategy.
- What you can expect from future conversations with entrepreneurs, business leaders and unconventional thinkers.
- Why understanding how successful people think could change the way you approach your own business.
Whether you're building your first business, scaling an established company or simply curious about what makes successful people tick, this is where the conversation begins.
Because success isn't just about what you do. It's about how you think.
CONNECT WITH LISA MACQUEEN
Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out.
LinkedIn: https://www.linkedin.com/in/lisamacqueen/
READY TO TAKE YOUR BUSINESS FURTHER?
Interested in working one-on-one with Lisa? Find out more about the Unlocked Program and how you can take the next step in growing your business.
Unlocked Program: https://coaching.cleancorp.com/unlocked
ABOUT THE THINKING BEHIND IT
Hosted by eight-figure entrepreneur and Cleancorp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses.
From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey.
Follow The Thinking Behind It on your favourite podcast platform so you never miss an episode.
TRANSCRIÇÃO 🔗
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Hi, I'm Lisa McQueen, and this is The Thinking Behind It.
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The podcast where I sit down with people who've built, run, or fixed something real and ask them how they actually made the call.
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No highlight reels and no polished advice.
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Just the honest thinking behind the decisions that build a real business.
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Every business has a story that people…
