Policy Wins

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Reivindicar

"Trust me, it's working" is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number …

Most grassroots programs focus on getting people to raise their hands. But new research from the Beekeeper Group shows the real opportunity is in what happens next. In this episode of Policy Wins, Tommy Zei breaks down how to build an advocate base that grows, stays engaged, and actually shows up w…

Walking into a meeting with data is the difference between making a request and making a case. In this episode of Policy Wins, Tommy Zei breaks down how public affairs professionals can turn the numbers they already have — their employees, their locations, their advocates — into compelling impact r…

The 2026 midterms are poised to reshape Congress and state legislatures in ways that will affect every public affairs team's relationships, priorities, and access. In this episode of Policy Wins, Tommy Zei breaks down how to track the races that matter, start building relationships before the votes…

When a crisis hits, the worst time to build your response plan is during the crisis itself. In this episode, Tommy Zei walks through the "Break In Case of Emergency" framework — from identifying your top political risks to mapping sign-off processes and activating allies — so your team moves from s…

Summer is usually considered a slow season in public affairs, but high-performing teams know it's the secret weapon for getting ahead. In this episode, Tommy Zei breaks down how to audit your past session, build lawmaker relationships early, and prep your grassroots advocates so you aren't caught f…

A one-person public affairs team with five hundred engaged advocates isn't a small team. It's a force multiplier. In the final episode of the Small Team, Big Impact series, Tommy Zei brings in fresh research from the Beekeeper Group — a study of over one thousand constituents — to show why lean tea…

For small public affairs teams, reporting isn't just about the quarterly deck — it's about making sure leadership never learns something important before you do. In this episode of Policy Wins, Tommy Zei explains how lean teams can build a communication rhythm that keeps executives informed, demons…

We're taking a quick break from our Small Teams, Big Impact series to bring you this one — and trust us, it's worth it. Patrick Kalie, Quorum's senior engagement & event marketing manager, spent time on the ground at two of the Public Affairs Council's biggest events this year: the Advocacy Con…