SOBRE ESTE PODCAST 🔗
Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.
Frequência de atualização:
weekly
Duração média do áudio:
24 minutes
Inglês
Estados Unidos da América
150 episódios
desde 21 de Setembro de 2023
episodic
ÚLTIMO EPISÓDIO 🔗
McKinsey reports that 88 percent of companies use AI in at least one function, and only 7 percent have scaled it.
Andy and Brian dig into a Harvard Business Review article that names middle managers as the most common failure point in generative AI adoption, what the article recommends, and why A…
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EPISÓDIOS ANTERIORES 🔗
Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027.
This year's event moves to a bigger venue (Convene Willis Tower), but features the small group conversations attendees rave about.
In the podcast, the guys talk through so…
Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room with B2B companies like Uline and Schneider Electric.
They break down the sessions that packed…
Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce.
Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have a C…
Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing.
John Jakobe, VP of Commercial Strategy at TreviPay, joins Andy and Brian to preview an upcoming discovery stage session at Shoptalk Fall on new payment…
Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why?
Andy makes the case, drawn from his book Bot to Bot, that the real B2B AI opportunity isn't the flashy front end everyone talks…
Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't.
Andrej breaks down what it actually takes to close that gap, from inventory visibility before c…
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs.
Michael als…
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quietly becoming an intent box? Why does B2B search still break on a missing dash, even at digitally ma…
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout.
Whether you're asking "what is punchout?" (it's a way for enterprises to make purchases from 3rd parties directly from their own procurement system); or wh…
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