Behave!
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Behave!

SOBRE ESTE PODCAST 🔗

Welcome to Behave! The behavioural science podcast where we discuss, explore and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and business growth.

Hosted on Acast. See acast.com/privacy for more information.

Negócios
Marketing
Educação
Frequência de atualização:
monthly
Duração média do áudio:
30 minutes
Inglês
Reino Unido
18 episódios
desde 21 de Janeiro de 2020
episodic
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ÚLTIMO EPISÓDIO 🔗

Bridging the gap between what people say and what they do

Bridging the gap between what people say and what they do

We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers …
00:54:42
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EPISÓDIOS ANTERIORES

Carpe Diem: The consumer in flux

Carpe Diem: The consumer in flux

With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits. During this recorded webinar, Josh and Will delve into how bra…
01:00:19
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Building habits for brands

Building habits for brands

45% of consumer decisions are made as a result of habits. It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of inte…
00:52:21
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How we helped grow a relatively unknown app into the fastest growing social platform in the world

How we helped grow a relatively unknown app into the fastest growing social platform in the world

Our host Pedro Martins interviews Behave Consultant, Lea Karam to find out how the Behave team were able to support and grow a relatively unknown social platform into the social phenomenon it now is. Hosted on Acast. See acast.com/privacy for more information.
00:30:55
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Building effective habits

Building effective habits

Our host Pedro Martins has a wide ranging conversation with behavioural expert and international strategist Daivid Corrado on building habits. Daivid discusses how we can encourage long-term habits by making them more effective and how to make the most of our time in lockdown. Hosted on Acast. See…
00:31:19
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Making video ads more memorable

Making video ads more memorable

Pedro Martins talks to Alex from Unruly and Graham from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman's 'peak nd rule' can positively work in advertising". Hosted on Acast. See aca…
00:31:13
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COVID-19: How brands can come out stronger - part 4

COVID-19: How brands can come out stronger - part 4

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. With lockdown rules easing and shops opening up, in the last episode of this short series we discuss how retailers and brands can help to drive their sales&n…
00:20:50
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COVID-19: How brands can come out stronger - part 3

COVID-19: How brands can come out stronger - part 3

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In the third episode of the series we discuss behavioural techniques the government could apply to ensure people obey restrictions, and how brands can use th…
00:25:12
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COVID-19: How brands can come out stronger -part 2

COVID-19: How brands can come out stronger -part 2

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in mark…
00:14:31
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COVID-19: How brands can come out stronger -part 1

COVID-19: How brands can come out stronger -part 1

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity …
00:21:53
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Aviso: O podcast e a arte incorporada nesta página são de Behave, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
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