ABOUT THIS PODCAST

In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social media, marketing and content marketing give their tips, insights and experiences to help you grow your WordPress eCommerce site.
English
United States
147 episodes
since May 25, 2016

LATEST EPISODE

In episode 147, I chat with with Kathy Zant, Director of Marketing at WordFence, a WordPress security solution. It has been some time since we talked about security, eCommerce and WordPress on the show, so I wanted to look at the broader picture of the State of Security around WordPress and eCommerce. We also talk about when to use a plugin and when you should have a dedicated person staying on top of your security. We discuss the PCI basics that every store owner should know, as well as other great tips and insights for keeping your store secure. A Glimpse into the Conversation with Kathy: What changes have we seen in 2019 so far with security and the affect it has on WordPress? … the number one story of 2019 is something that’s been happening for a while, but I think it kind of scaled, and has gone through some growth and an uptick in activity … … I think right now the biggest issue in security is that the username password model is broken and we need to make sure the one that we’re using creates unique passwords everywhere… and using a password manager to manage all of those unique complex passwords … How do we decide whether we need a plugin or an actual person to stay on top of our security? … obviously, the more resources the better. But that’s the great thing about WordFence right out of the box. Once you install it and it’s freely available on the repository, 90% of the functionality of WordFence is actually free. You can install it and right out of the box it’s going to walk you through the most generic recommended settings to get you started … … we all need to up our game because it’s a constant cat-and- mouse game of staying one step ahead of the malicious hackers who are trying to leverage the hacked sites … … I would recommend leveraging professionals, but learn from them more than anything else and take what you learn and apply it yourself, not only with your WordPress site and your eCommerce sites, but also in your digital life going forward … What is PCI compliance for online stores and how do you factor it in with your growth? … it means that if you’re taking credit cards, like Visa and MasterCard, you want you to adhere to best practices of security in order to keep their customers and your customer’s data safe … … when I talk to people who are just getting started with eCommerce, I tell them go read the 12 parameters that PCI DSS want you to look at and get familiar with them … … you need to understand how that payment processing is happening, so when you’re ready to grow and those standards apply to you much more stringently, you’re prepared for it and you can plan for that growth going forward because that’s why we’re in eCommerce: to sell more, keep costs down and make more money … These are only the tip of the iceberg, so make sure you listen in as Kathy shares a ton of information and tips with us. Where to Find Kathy WordFence.com Kathy’s Homebase – Zant.com Kathy on Twitter @kathyzant Kathy on LinkedIn Kathy on Facebook Thanks to our sponsor Ahoy! A big thanks to our sponsor Ahoy!, the perfect way to recover and boost your WooCommerce or Easy Digital Downloads online store’s revenue. Their automated marketing message lets you easily create and fine tune your message box for increased conversions. Most importantly, it helps you with those eCommerce conversion hotspots: cart abandonment, instant up-sells and targeted cross sells. They have some slick reporting features built in to help keep you on top of the game. And, of course, excellent customer service and a money back guarantee should you not start seeing results in 14 days. So what are you waiting for? Head on over to use ahoy.com/bobwp and use the code BobWP to get 20% off any o
Disclaimer: The podcast and artwork embedded on this page are from BobWP, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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