Listen Score
LS 24
Global Rank
TOP 10%

ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
58 minutes
Guest interviews
Has sponsors
English
United States
92 episodes
since April 3, 2024
episodic

LATEST EPISODE 🔗

What if the last 5% of craft you are chasing is the part your clients will never notice? In this episode of Why Design, Tim Perry shares the belief that sits at the heart of his work: once you have cleared the quality bar, commercial skills make the biggest difference to your success. He has seen i…

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PREVIOUS EPISODES

What if the decision that sinks your hardware startup is one nobody remembers making? In this episode of Why Design, Sera Evcimen shares the belief that sits at the heart of her work: most hardware failures are predictable, and the people who talk honestly about their mistakes are the ones others c…
Why would Airbus bring in three guys in a shed at the bottom of somebody's garden? In this episode of Why Design, Nick Ford shares the belief that sits at the heart of his work: that a small, curious team brought in at exactly the point where others get stuck will outperform a bigger one, provided …
This compilation pulls together four Season 4 guests, a CEO, two design and innovation leaders, and a design consultancy owner, on where AI genuinely helps a hardware or design business: faster prototyping, a levelled playing field for smaller teams, a design process that runs like a loop. Every on…
What does two million pounds actually buy a hardware founder, and what does it cost? This compilation pulls together nine Season 4 guests, founders, owners and senior leaders building physical products, on the money side of the business they don't usually put in the pitch deck: the near miss on run…
What if the CV you keep polishing for the fourth time is the reason you're not getting hired? Eight guests: from a Brompton CEO to a first-time founder, all landed their roles a different way than the job board suggests. Not one of them talks about the perfect CV. They talk about the novice's minds…
What if the hardest engineering problem in the room is also the one nobody wants to admit they'd be proud of? In this episode of Why Design, Chris Whyte shares the belief that sits at the heart of Kodu's work with Vax: that some of the most demanding engineering jobs are hiding inside products nobo…
What if the candidate who looks perfect on paper is exactly the one you shouldn't hire? Eight Season 4 guests, from a bike brand to an industrial giant to three small hardware studios, keep landing on the same answer from completely different directions. The flawless CV, the fixed job spec, and the…
What does it actually sound like when someone can tell you, precisely, why their work matters? In this compilation of Why Design, fourteen hardware founders, designers, and engineers answer that question, not with a mission statement, but with the specific moment it became true for them: a phone ca…
What does AI actually do to the people building the physical world around you? In this compilation of Why Design, ten hardware practitioners share the belief that sits at the heart of good AI use: it is a tool for someone who already knows what good looks like, not a replacement for knowing. Rather…
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